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It's not 'TV Week' anymore as streamers dominate the advertising upfronts
Los Angeles Times· 16 hours agoStreaming video now makes up 37% of U.S. television viewing, better than either broadcast or cable ...
Kari Lake takes to TV with ad hitting Joe Biden, Ruben Gallego over border
The Arizona Republic· 5 days agoU.S. Senate candidate Kari Lake and Senate Republicans began airing a TV ad on Monday citing an...
3 reasons addressable TV advertising has solidified its upfront presence
Ad Age· 5 days agoThe upfronts have been a cornerstone of the TV ad industry since their inception more than 60 years ago. One of the most important shifts is the introduction ...
TV upfront presentations clouded by digital video ad supremacy
Reuters via AOL· 6 days agoAs television executives prepare lavish stage presentations in New York this week to dazzle...
Trump allies poured $90M into ad campaign that blasted racism-fueled hate onto TV: study
The Raw Story· 1 day agoDonald Trump's allies poured more than $90 million into an advertising campaign that flooded the...
TV Ad Sales Leaders: Meet the Key Upfront Execs
Variety via Yahoo Finance· 4 days agoThe turmoil in TV and advertising has been reflected in a high level of turnover among top TV ad sales executives, ...
National House Democrats' PAC books $4 million in TV ads in Denver market for congressional races
Colorado Springs Gazette· 1 day agoA national group that works to elect Democrats to the House of Representatives booked nearly $4...
TV companies flaunt ad tech and AI to persuade advertisers to spend
Reuters· 2 days agoTelevision "upfront" advertiser presentations this week in New York City were hardly about TV at...
Digital ad spending streams past traditional TV - Marketplace
Marketplace· 4 days ago“Tonight Show” host Jimmy Fallon did his version of Beyonce’s “Texas Hold ‘Em” at NBC’s upfront...
Council Post: New TV Advertising Technology Will Transform The 2024 Election
Forbes· 5 days agoAs the 2024 campaign season ramps up, I believe Connected TV (CTV) is poised to become a...