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CTV closes in on linear for consumer ad attention, report finds
Marketing Dive· 7 days agoWhile that percentage is still lower than linear TV ad attention (54.5%), attention for ads on premium CTV apps now outrank linear ads (56.1%). CTV < ...
GumGum Says In-Video Ad Units Boost Attention 30%
Next TV via Yahoo News· 5 days agoIn-Video is an overlay format that integrates ad message duringly into video content. It is designed to be a non-disruptive viewers experience. In......
Apple's tvOS 18 updates look convenient but familiar
Pocket-lint· 9 hours agoWhile it is introducing innovations to its gadgets and computers, Apple also made a handful of brief, albeit interesting, announcements for those who...
I just reviewed the Samsung Q80C and it’s a killer QLED
Tom's Guide· 7 hours agoSamsung has a legacy of making the best TVs and the Samsung Q80C QLED TV, a mid-range model from...
Tornado hits Michigan, killing toddler, while Ohio and Maryland storms injure at least 13
San Francisco Chronicle· 4 days agoA tornado that ripped through suburban Detroit earlier this week downed trees that smashed through...
Viewers Continue To Watch More Streaming Content On Smart TVs, Report Shows
Forbes· 7 days agoInscape released its TV Market Trends Report on Tuesday — covering the first quarter of 2024. The...
Revolutionising CTV Advertising: GumGum's In-Video Units Yield 30% Higher Attention Rate than...
MobileMarketing· 4 days agoIn-Video is an in-content overlay ad format that integrates advertisements directly into video content for a non-disruptive user experience. According to TVision, In-Video ...
JD Supra: The Major Statement: FDA's Recent Q&A Guidance and Rulemaking on Direct-to-Consumer...
JD Supra· 2 days agoOn December 26, 2023, the Food and Drug Administration (FDA) issued a Small Entity Compliance Guide Final Guidance Document: Direct-to-Consumer Prescription Drug Advertisements: Presentation ...
Perion’s stock falls after ad-tech company loses Microsoft Bing business
Market Watch· 16 hours agoPerion Network Ltd.’s stock lost more than a fifth of its value in premarket trading after the...
1987 Buick LeSabre T Type: Buick Has Another Blackout
Car and Driver· 2 days agoBuick is doing it to us again. Its TV ads, starring Hal Holbrook, portray the brand as puppy-dog...