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YouTube Upfront: CEO Says It’s ‘Redefining’ TV, Platform Launches Ad Takeovers for Top 1% of...
Variety via Yahoo News· 5 hours agoYouTube’s message to Madison Avenue: The video giant isn’t like traditional TV — it’s bigger, with...
Digital ad spending streams past traditional TV - Marketplace
Marketplace· 17 hours ago“Tonight Show” host Jimmy Fallon did his version of Beyonce’s “Texas Hold ‘Em” at NBC’s upfront...
TV Ad Sales Leaders: Meet the Key Upfront Execs
Variety via Yahoo Finance· 1 day agoThe turmoil in TV and advertising has been reflected in a high level of turnover among top TV ad sales executives, so media buyers will ...
Bob Iger says Disney is 'dramatically' cutting investment in traditional TV
Yahoo Finance via AOL· 11 hours agoLinear networks have been a pain point for legacy media giants as a dismal ad environment drags on...
Detroit congressman Shri Thanedar spending big on TV ads, billboards using taxpayer funds
Detroit News· 1 day agoCapitol. The Democratic congressman is flooding airwaves in the Detroit market with a whopping...
Kari Lake takes to TV with ad hitting Joe Biden, Ruben Gallego over border
USA TODAY via Yahoo News· 1 day agoU.S. Senate candidate Kari Lake and Senate Republicans began airing a TV ad on Monday citing an “invasion” on the border enabled by President Joe Biden ...
TV upfront presentations clouded by digital video ad supremacy
Reuters via AOL· 3 days agoAs television executives prepare lavish stage presentations in New York this week to dazzle...
Samsung's 'UnCrush' Ad Mocking Apple Invites Barrage Of Criticism Online: 'You Think This Will Make...
Benzinga· 32 minutes agoSamsung Electronics Co. Ltd. SSNLF has released a new ad, “UnCrush,” to counter Apple Inc.’s AAPL controversial “Crush” ad. What Happened: On Wednesday, ...
Samsung releases 'Uncrush' ad to mock Apple and its iPad Pro ad
Neowin· 30 minutes agoApple ended up in a controversy last week after releasing its 'Crush' ad for the iPad Pro. Now,...
Netflix ad-supported tier has 40 million monthly users, nearly double previous count
NBC Universal via AOL· 8 hours agoIt said the metric lost significance after it started to offer multiple price points for...