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YouTube Upfront: CEO Says It’s ‘Redefining’ TV, Platform Launches Ad Takeovers for Top 1% of...
Variety via Yahoo News· 5 hours agoYouTube’s message to Madison Avenue: The video giant isn’t like traditional TV — it’s bigger, with...
Digital ad spending streams past traditional TV - Marketplace
Marketplace· 16 hours ago“Tonight Show” host Jimmy Fallon did his version of Beyonce’s “Texas Hold ‘Em” at NBC’s upfront...
TV Ad Sales Leaders: Meet the Key Upfront Execs
Variety via Yahoo Finance· 1 day agoThe turmoil in TV and advertising has been reflected in a high level of turnover among top TV ad sales executives, so media buyers will ...
Detroit congressman Shri Thanedar spending big on TV ads, billboards using taxpayer funds
Detroit News· 1 day agoCapitol. The Democratic congressman is flooding airwaves in the Detroit market with a whopping...
Bob Iger says Disney is 'dramatically' cutting investment in traditional TV
Yahoo Finance via AOL· 10 hours agoLinear networks have been a pain point for legacy media giants as a dismal ad environment drags on...
Kari Lake takes to TV with ad hitting Joe Biden, Ruben Gallego over border
USA TODAY via Yahoo News· 1 day agoU.S. Senate candidate Kari Lake and Senate Republicans began airing a TV ad on Monday citing an “invasion” on the border enabled by President Joe Biden ...
TV upfront presentations clouded by digital video ad supremacy
Reuters via AOL· 3 days agoAs television executives prepare lavish stage presentations in New York this week to dazzle...
Netflix ad-supported tier has 40 million monthly users, nearly double previous count
NBC Universal via AOL· 8 hours agoIt said the metric lost significance after it started to offer multiple price points for...
Short-Form Ads - On Any Platform - Continue To Pair Well With TV Ads
MediaPost· 1 day agoShort-form advertising video -- via TV, streaming and digital platforms -- continues to play an important role in effectiveness for brands when it comes to advertisers’ media ...
Crypto prices are back. So are the TV ads.
Business Insider· 2 days agoCrypto prices are back. The pointed re-emphasis of the company's "fortune favors the brave" slogan, which I last saw on a TV ad during the 2022 Super...