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Netflix reveals that its ad tier is proving mighty popular
Digital Trends via Yahoo News· 58 minutes agoNetflix also revealed that more than 40% of new users are signing up for the ad-supported tier in...
Samsung just released a 43-second response to the 'crush' ad Apple was lambasted for last week
Business Insider via Yahoo News· 3 hours agoInstead, the overwhelming reaction was that the ad encompassed much of the collective existential...
Digital ad spending streams past traditional TV - Marketplace
Marketplace· 20 hours ago“Tonight Show” host Jimmy Fallon did his version of Beyonce’s “Texas Hold ‘Em” at NBC’s upfront...
YouTube Upfront: CEO Says It’s ‘Redefining’ TV, Platform Launches Ad Takeovers for Top 1% of...
Variety via Yahoo News· 8 hours agoYouTube’s message to Madison Avenue: The video giant isn’t like traditional TV — it’s bigger, with...
Bob Iger says Disney is 'dramatically' cutting investment in traditional TV
Yahoo Finance via AOL· 13 hours agoLinear networks have been a pain point for legacy media giants as a dismal ad environment drags on...
Detroit congressman Shri Thanedar spending big on TV ads, billboards using taxpayer funds
Detroit News· 1 day agoCapitol. The Democratic congressman is flooding airwaves in the Detroit market with a whopping...
TV Ad Sales Leaders: Meet the Key Upfront Execs
Variety via Yahoo Finance· 2 days agoThe turmoil in TV and advertising has been reflected in a high level of turnover among top TV ad sales executives, so media buyers will ...
TV upfront presentations clouded by digital video ad supremacy
Reuters via AOL· 3 days agoAs television executives prepare lavish stage presentations in New York this week to dazzle...
Crypto prices are back. So are the TV ads.
Business Insider· 3 days agoCrypto prices are back. The pointed re-emphasis of the company's "fortune favors the brave" slogan, which I last saw on a TV ad during the 2022 Super...
Broadcast Nets Show Gains in Ad Impressions Despite Strikes, iSpot Study Finds
Next TV via Yahoo Finance· 2 days agotv. Ad impressions for national linear TV networks were down 1.2% during the broadcast season, but...