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Netflix reveals that its ad tier is proving mighty popular
Digital Trends via Yahoo News· 32 minutes agoNetflix also revealed that more than 40% of new users are signing up for the ad-supported tier in...
YouTube Upfront: CEO Says It’s ‘Redefining’ TV, Platform Launches Ad Takeovers for Top 1% of...
Variety via Yahoo News· 7 hours agoYouTube’s message to Madison Avenue: The video giant isn’t like traditional TV — it’s bigger, with...
Digital ad spending streams past traditional TV - Marketplace
Marketplace· 19 hours ago“Tonight Show” host Jimmy Fallon did his version of Beyonce’s “Texas Hold ‘Em” at NBC’s upfront...
Samsung just released a 43-second response to the 'crush' ad Apple was lambasted for last week
Business Insider via Yahoo News· 2 hours agoInstead, the overwhelming reaction was that the ad encompassed much of the collective existential...
Bob Iger says Disney is 'dramatically' cutting investment in traditional TV
Yahoo Finance via AOL· 13 hours agoLinear networks have been a pain point for legacy media giants as a dismal ad environment drags on...
Detroit congressman Shri Thanedar spending big on TV ads, billboards using taxpayer funds
Detroit News· 1 day agoCapitol. The Democratic congressman is flooding airwaves in the Detroit market with a whopping...
TV Ad Sales Leaders: Meet the Key Upfront Execs
Variety via Yahoo Finance· 2 days agoThe turmoil in TV and advertising has been reflected in a high level of turnover among top TV ad sales executives, so media buyers will ...
TV upfront presentations clouded by digital video ad supremacy
Reuters via AOL· 3 days agoAs television executives prepare lavish stage presentations in New York this week to dazzle...
Broadcast Nets Show Gains in Ad Impressions Despite Strikes, iSpot Study Finds
Next TV via Yahoo Finance· 2 days agotv. Ad impressions for national linear TV networks were down 1.2% during the broadcast season, but...
Kari Lake takes to TV with ad hitting Joe Biden, Ruben Gallego over border
USA TODAY via Yahoo News· 2 days agoU.S. Senate candidate Kari Lake and Senate Republicans began airing a TV ad on Monday citing an “invasion” on the border enabled by President Joe Biden ...