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T-Mobile is boosting ad inventory to monetize its subscriber reach
PhoneArena· 7 hours agoT-Mobile marketing chiefs took part in the NewFronts conference organized by the Interactive ...
The Ads on Your United Airlines In-Flight Screen Are Getting a Lot More Specific
The Wall Street Journal· 4 days agoU.S. marketers are expected this year to spend $54.5 billion on “retail media” advertising—ads sold...
Local Advertisers Allocate More Ad Dollars With Connected TV
Forbes· 14 hours agoThis includes precise targeting, customized and personalized messaging, interactive capabilities, measurable return on advertiser investment, and the ability to calculate the performance of ...
3 Reasons Roku Stock Could Bounce Back This Summer
Motley Fool via Yahoo Finance· 6 days agoARPU has actually increased sequentially in two of the past three quarters. The...since Walmart (NYSE: WMT) announced a $2.3 billion deal for smart TV...
What the Tech? More Fathers Day Gadgets
WILX 10 Lansing· 6 days agoFather’s Day is coming up quickly (June 16th)! Look, we all know dads love gadgets—and they especially love gadgets that other dads don’t have yet. Next,...
Here are 3 ways Meta could pivot if 10% of its ad revenue were to disappear
CNBC· 6 days agoMeta Platforms could see a slowdown in a big revenue driver later this year. Wall Street analysts...
Council Post: Demystifying Retail Media Networks: How Global Brands Are Approaching The Future Of...
Forbes· 5 days agoFor those who are unfamiliar, you can think of retail media networks (RMNs) as a bridge between...
WMT Stock Alert: Walmart Is Still a Blue-Chip That Will Keep You in the Green
InvestorPlace· 4 days agoAmong blue chip stocks, few can match the investment returns and margin of safety provided by...
The Age Of Media Networks
MediaPost· 2 days agoAt least that's what United Airlines wants planners and buyers to consider following Friday's launch of a new advertising network dubbed Kinective Media by United Airlines ...
How Costco is expanding e-commerce on 3 fronts and what's next for the record-high stock
CNBC· 23 hours agoIn fact, the analysts estimate that Amazon, including its physical locations, will overtake Walmart...
