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‘Live With Kelly and Mark’ Exec Art Moore Set to Retire from ABC After More Than 50 Years...
Variety· 1 day agoMoore has actually been with ABC for 53 years, starting with Capital Cities’ WKBW-TV Buffalo and...
YouTube is excited about pause screen ads — and they're coming for your TV first
Mashable· 3 hours agoPrepare to see more ads on YouTube, even when you hit pause. YouTube has been piloting an experience...
Viewers Call Finding New TV Content ‘Frustrating’ in Comcast Advertising Report
Next TV via Yahoo News· 1 day agoBored woman watching TV. A majority of viewers — 51% — said the difficulty in finding new content on...
Is The Deal Between Roku and The Trade Desk a Game Changer?
Motley Fool via Yahoo Finance· 7 hours agoImage source: Getty Images. Two digital advertising dynamos In a press release that dropped on...
Small Business - The Roanoke-Chowan News-Herald | The Roanoke-Chowan News-Herald
Roanoke-Chowan News-Herald· 1 hour agoAccurate gender representation in advertising is driving measurable business outcomes for brands—such as heightened consumer trust, loyalty and, most importantly, improved ...
TikTok makes bigger bet on publishers with ads tied to buzzy content, events
Marketing Dive via Yahoo Finance· 9 hours agoPulse Premiere, which aligns ads with...The video-sharing app is also expanding its measurement...
Time is on their side: Rolling Stones to rock New Orleans Jazz Fest after 2 previous tries
Associated Press via Yahoo News· 15 hours agoThe New Orleans Jazz & Heritage Festival is usually akin to a 14-ring musical circus — a variety of...
Fubo, Dish, DirecTV Urge Congress to Hold Hearing on Future of Pay TV Competition
The Wrap via Yahoo Finance· 3 hours agoThe letter warns that Fox, Disney and Warner Bros. Discovery's sports streaming joint venture raises...
Jefferies raises The Trade Desk stock to buy, lifts price target By Investing.com
Investing.com· 2 hours agoThe rating was lifted from Hold to Buy, accompanied by an increase in the price target from $95.00...
Fast-Food Ads Were 5% More Effective On Linear TV Than On Streaming
MediaPost· 4 days agoInternet searches by consumers in response to TV advertising for fast-food restaurants is higher when the ad runs on linear TV rather ...