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Viewers Call Finding New TV Content ‘Frustrating’ in Comcast Advertising Report
Next TV via Yahoo News· 1 day agoBored woman watching TV. A majority of viewers — 51% — said the difficulty in finding new content on...
Paramount Advertising Taps Mastercard, EDO for Attribution
Next TV via Yahoo Finance· 10 hours ago“EDO will measure ad performance for thousands of ad campaigns across the Paramount portfolio,...
‘Live With Kelly and Mark’ Exec Art Moore Set to Retire from ABC After More Than 50 Years...
Variety· 1 day agoMoore has actually been with ABC for 53 years, starting with Capital Cities’ WKBW-TV Buffalo and...
Comcast Advertising Releases Global Research on How Viewers Discover New TV Content as It...
Morningstar· 1 day agoToday, Comcast Advertising released a report titled, Content Discovery in a Multiscreen TV World: Surfing and Scrolling in a Sea of Content. This new global ...
Predicting The Future Will Matter More In CTV Ads Than Optimizing In Real Time
MediaPost· 1 day agoThere’s no question the future of TV advertising will be data-driven and automated, as well as increasingly streamed and optimized at the impression level ...
Actor and Tech Investor Edward Norton Informs CNBC ‘Linear TV Is Kinda Toast’ During Appearance
Mediaite· 2 days agoActor Edward Norton declared “linear TV” to be on its last legs during a CNBC appearance on Tuesday....
Exclusive: Teads partners with TVision and Adelaide
Axios· 3 days agoTVision and Adelaide — to improve its video advertising tools in time for the annual upfronts season, executives exclusively tell Axios. Why it matters:...
Is The Deal Between Roku and The Trade Desk a Game Changer?
Motley Fool via Yahoo Finance· 12 hours agoImage source: Getty Images. Two digital advertising dynamos In a press release that dropped on...
YouTube is excited about pause screen ads — and they're coming for your TV first
Mashable· 8 hours agoPrepare to see more ads on YouTube, even when you hit pause. YouTube has been piloting an experience...
Fubo, Dish, DirecTV Urge Congress to Hold Hearing on Future of Pay TV Competition
The Wrap via Yahoo Finance· 8 hours agoThe letter warns that Fox, Disney and Warner Bros. Discovery's sports streaming joint venture raises...