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Comcast (CMCSA) Brings Addressable Advertising to Local Markets
Zacks via Yahoo Finance· 18 hours agoComcast's (CMCSA) expansion of its Audience Addressable advertising solution to local and regional...
DirecTV Advertising Unveils New Slate of Ad Capabilities
TV Technology via Yahoo Finance· 13 hours ago...NEW YORK—DirecTV Advertising has unveiled a new slate of product enhancements to its portfolio of...
Revolutionising CTV Advertising: GumGum's In-Video Units Yield 30% Higher Attention Rate than...
MobileMarketing· 1 hour agoGumGum, a contextual-first, global digital advertising platform, in partnership with TVision, the company measuring every second of TV and CTV viewer engagement ...
Pharma Ad Startup Snags Seed Funding To Support Better TV Ad Targeting | AdExchanger
AdExchanger· 18 hours agoPharma brands spend billions of dollars every year on poorly targeted TV advertising. A new startup...
The Census Bureau failed to adequately monitor advertising contracts for 2020 census, watchdog says
WSOC-TV Charlotte· 15 hours agoThe U.S. Census Bureau didn't properly administer or monitor contract orders worth hundreds of...
SNPad Announces Uniswap Listing and Plans to Transform TV Advertising with AI-Powered Platform By...
Investing.com· 3 days agoSNPad, a new Web3 platform integrating AI and blockchain for personalized TV advertising, announced...
Seedtag Acquires the Sell-Side Ad Platform Beachfront
TV Technology via Yahoo Finance· 11 hours agoThe announcement follows Seedtag's recent launch of the Contextual TV offering that harnesses...
'This is BS': MAGA melts down about Trump interview being on Dr. Phil's 'bootleg' app
The Raw Story· 10 hours agoFormer President Donald Trump is set to release a new interview scheduled to air on Thursday with...
New Yahoo Advertising Data Offering Takes Aim at Ad Market Fragmentation
TV Tech· 2 days agoNEW YORK—Yahoo Advertising is addressing the splintering advertising market with a new product that...
UBS survey shows ad buyers prefer Netflix to TV By Investing.com
Investing.com· 16 hours agoAdvertisers are shifting their focus from traditional TV to streaming services, according to a new...