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‘Live With Kelly and Mark’ Exec Art Moore Set to Retire from ABC After More Than 50 Years...
Variety· 1 day agoMoore has actually been with ABC for 53 years, starting with Capital Cities’ WKBW-TV Buffalo and...
YouTube is excited about pause screen ads — and they're coming for your TV first
Mashable· 2 hours agoPrepare to see more ads on YouTube, even when you hit pause. YouTube has been piloting an experience...
Viewers Call Finding New TV Content ‘Frustrating’ in Comcast Advertising Report
Next TV via Yahoo News· 1 day agoBored woman watching TV. A majority of viewers — 51% — said the difficulty in finding new content on...
Is The Deal Between Roku and The Trade Desk a Game Changer?
Motley Fool via Yahoo Finance· 5 hours agoImage source: Getty Images. Two digital advertising dynamos In a press release that dropped on...
Fubo, Dish, DirecTV Urge Congress to Hold Hearing on Future of Pay TV Competition
The Wrap via Yahoo Finance· 2 hours agoThe letter warns that Fox, Disney and Warner Bros. Discovery's sports streaming joint venture raises...
New Study Highlights Challenges of Content Discovery - WORLD SCREEN
World Screen· 2 hours agoMore than half of U.S. viewers are frustrated by the search for new content, leading them to rewatch shows they’ve already seen, according to a new study released by Comcast Advertising ...
Fast-Food Ads Were 5% More Effective On Linear TV Than On Streaming
MediaPost· 4 days agoInternet searches by consumers in response to TV advertising for fast-food restaurants is higher when the ad runs on linear TV rather ...
Vizio shares new ad formats amid pending Walmart sale
Axios· 2 days agoVizio touted its strength in connected TV advertising in a presentation yesterday. The company...
TikTok expands its premium ad slots despite potential US ban
TechCrunch· 3 hours agoIn an effort to capture more ad dollars, despite the looming U.S. ban, TikTok is introducing new ...
We're entering advertising's new era
Business Insider· 4 hours agoThe rise of e-commerce means an increased focus on the valuable information retailers have about their shoppers.