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3 reasons addressable TV advertising has solidified its upfront presence
Ad Age· 4 days agoThe upfronts have been a cornerstone of the TV ad industry since their inception more than 60 years ago. One of the most important shifts is the introduction and growth of ...
Earnings call: Innovid outlines robust Q1 growth, launches Harmony initiative By Investing.com
Investing.com· 4 days agoInnovid also highlighted the successful launch of its Harmony initiative, a suite of products...
Amidst All The Recent TV Cancellations, Fox Just Renewed Two Fan-Favorite Shows
CinemaBlend via Yahoo News· 4 days agoFox logo banner. May is always a big month for broadcast TV, with advertising upfronts forcing...
TV upfront presentations clouded by digital video ad supremacy
Reuters via Yahoo News· 4 days agoAs television executives prepare lavish stage presentations in New York this week to dazzle...
How Television Advertising Lost Its Relevance
The Wall Street Journal· 5 days agoDespite the sharp drop in TV ad spending, Mondelez and Hershey remain far-bigger believers in TV advertising than the industry as a whole ...
TV Ad Sales Leaders: Meet the Key Upfront Execs
Variety via Yahoo Finance· 3 days agoThe turmoil in TV and advertising has been reflected in a high level of turnover among top TV ad sales executives, so media buyers will ...
Council Post: New TV Advertising Technology Will Transform The 2024 Election
Forbes· 3 days agoThe trend toward cord-cutting has accelerated in recent years, diminishing the reach of traditional...
Netflix's NFL deal highlights streamer's 'natural evolution' as sports rights take center stage
Yahoo Finance· 2 hours ago"Down the road, [Netflix will] presumably bid on more sports rights and do more advertising," he...
StackAdapt Adopts Data From Samba TV for Programmatic Campaigns
Next TV via Yahoo News· 21 hours agoStackAdapt Programmatic. StackAdapt said it made a deal to integrate data from Samba TV into its...
Netflix advertising is booming: More than 40 million users are now on its ad-supported tier
Fast Company Magazine· 13 hours agoNetflix was late to the ad-supported side of the subscription streaming world, but it is quickly...