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Netflix Has Dominated in Advertising Revenue Per Viewer. Could Its Lead Be Narrowing?
Investopedia· 15 hours agoLast year, streaming service providers including Netflix and some of its competitors initiated or...
Prime Video AVOD To Grow 133% Due To Rising CTV Ad Volume
MediaPost· 6 days agoThe entry early this year of Amazon Prime Video with its advertising video on demand (AVOD) option continues to accelerate revenues for ...
YouTube Said to Be Testing a New Way to Disrupt Ad Blockers: How It Works
Gadgets 360· 4 days agoYouTube is reportedly developing another way to crack down on third-party ad blockers, as the video...
Gateway - Quartz
Quartz· 17 hours agoAds could soon take over chatbots as tech companies look for new ways to generate revenue from AI. At the moment, most chatbot services primarily rely on subscriptions to ...
YouTube embeds ads into videos to beat ad blockers
Search Engine Land· 5 days agoTo prevent bad data, SponsorBlock is temporarily rejecting submissions...big picture. YouTube’s latest technical maneuver is part of its broader...
The creator economy is worth an estimated $250 billion. Where is that money going?
Stacker via AOL· 13 hours agoNotably, some emerging platforms provide alternative routes to fund and support creators outside of...
3 Reasons Why Amazon Is a Stock to Buy and Hold Forever
Motley Fool via Yahoo Finance· 23 hours agoYear 2023 2022 2021 2020 Growth 12% 13% 18% 38% Data source: Company filings, North American sales...
Fox Taps FreeWheel for Dynamic Ad Insertion in its College Football Coverage
TV Tech· 6 days agoNEW YORK—Fox Corporation has announced an expanded deal with the ad tech platform FreeWheel that will expand Fox’s dynamic ad insertion capabilities and ...
Spotify Launches In-House Creative Agency For Custom Marketing Campaigns
MediaPost· 1 day agoSpotify is committing more resources to the ad space, announcing its first in-house marketing agency. According to the music streaming service, “Creative Lab” is designed ...
The A.I. Influencer Ads Are Coming
New York Times· 14 hours agoIf you are scrolling through TikTok and see an ad, it is likely that the person trying to sell you something in that ad is a real human being. On Monday...
