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Netflix Has Dominated in Advertising Revenue Per Viewer. Could Its Lead Be Narrowing?
Investopedia· 6 hours agoLast year, streaming service providers including Netflix and some of its competitors initiated or...
Social-Media Influencers Aren’t Getting Rich—They’re Barely Getting By
The Wall Street Journal· 46 minutes agoEarning a decent, reliable income as a social-media creator is getting harder, as platforms pay less...
Gateway - Quartz
Quartz· 8 hours agoAds could soon take over chatbots as tech companies look for new ways to generate revenue from AI. At the moment, most chatbot services primarily rely on subscriptions to ...
Prime Video AVOD To Grow 133% Due To Rising CTV Ad Volume
MediaPost· 6 days agoThe entry early this year of Amazon Prime Video with its advertising video on demand (AVOD) option continues to accelerate revenues for ...
The creator economy is worth an estimated $250 billion. Where is that money going?
Stacker via AOL· 5 hours agoNotably, some emerging platforms provide alternative routes to fund and support creators outside of...
3 Reasons Why Amazon Is a Stock to Buy and Hold Forever
Motley Fool via Yahoo Finance· 14 hours agoYear 2023 2022 2021 2020 Growth 12% 13% 18% 38% Data source: Company filings, North American sales...
The A.I. Influencer Ads Are Coming
New York Times· 5 hours agoIf you are scrolling through TikTok and see an ad, it is likely that the person trying to sell you something in that ad is a real human being. On Monday...
YouTube Said to Be Testing a New Way to Disrupt Ad Blockers: How It Works
Gadgets 360· 4 days agoYouTube is reportedly developing another way to crack down on third-party ad blockers, as the video...
YouTube embeds ads into videos to beat ad blockers
Search Engine Land· 4 days agoTo prevent bad data, SponsorBlock is temporarily rejecting submissions...big picture. YouTube’s latest technical maneuver is part of its broader...
Daily Brief: Going nuclear
Quartz· 4 hours agoWhile the U.S. has larger capacity now, China is close on its heels, and will surpass it in the next decade. Speaking of the ultra-rich, the Internal ...