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Ad blockers won't work with YouTube's new unskippable ad feature
BGR· 8 hours agoWith its new unskippable ad feature, YouTube might end up killing ad blockers once and for all....
YouTube Said to Be Testing a New Way to Disrupt Ad Blockers: How It Works
Gadgets 360· 23 hours agoYouTube is reportedly developing another way to crack down on third-party ad blockers, as the video...
Northwestern moves AD Derrick Gragg into a new role overseeing NIL and revenue-sharing strategy
Chicago Tribune· 1 day agoGragg will remain the AD until his replacement begins work. As vice president of athletic strategy,...
Prime Video AVOD To Grow 133% Due To Rising CTV Ad Volume
MediaPost· 3 days agoThe entry early this year of Amazon Prime Video with its advertising video on demand (AVOD) option continues to accelerate revenues for ...
YouTube embeds ads into videos to beat ad blockers
Search Engine Land· 2 days agoTo prevent bad data, SponsorBlock is temporarily rejecting submissions...big picture. YouTube’s latest technical maneuver is part of its broader...
Generative AI Rocks The Boat - Why Some Advertisers Are Ready To Jump
MediaPost· 2 days agoGroupM estimates revenue from search advertising will grow 5.3% in 2024 to reach $206.4 billion worldwide -- rising to $269.6 billion in 2029. Search will account for 20.9% ...
Fox Taps FreeWheel for Dynamic Ad Insertion in its College Football Coverage
TV Technology via Yahoo Finance· 3 days ago“The TV ad marketplace is very complex and when we thought about who is doing a great job helping...
Uber expands Journey Ads to programmatic buyers across Rides app
Marketing Dive via Yahoo Finance· 2 days agoThe expansion allows programmatic clients to purchase display and video ads on the app and target...
ROKU Launches New Advertising Solution to Aid Platform Revenues
Zacks via Yahoo Finance· 2 days agoThis platform bridges premium ad inventory with advertiser demand, leveraging ROKU's extensive data...
What does the the Privacy Sandbox delay mean for ad tech?
The Drum· 1 day agoInMobi's Todd Rose (senior vice president of global business development and addressability)...