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Yahoo Launches New Data Partnership with VideoAmp
TV Tech· 8 hours agoNEW YORK—Yahoo Advertising has announced that the Yahoo DSP has become the first platform to integrate measurement and audience data from TV data and technology ...
Top Web Series of June 2024 Week 1: Panchayat Season 3 Beats Heeramandi & The Legend of Hanuman...
COMINGSOON.net via Yahoo News· 7 hours agoPanchayat Season 3 has been a major hit, captivating audiences and receiving widespread acclaim...
Edward Norton’s Challenging New Role Could Put Him in TV’s Battle for Advertising Dollars
Variety via Yahoo Finance· 9 hours agoAfter a career spent tackling some of the most challenging roles in Hollywood in films such as...
Is Netflix About to Turn Into a Franchise Factory?
Variety· 13 hours agoNetflix is famous for its “gourmet cheeseburger” approach to TV programming, and any good producer of cheeseburgers knows the natural next step is a...
Comcast (CMCSA) Brings Addressable Advertising to Local Markets
Zacks via Yahoo Finance· 7 days agoComcast's (CMCSA) expansion of its Audience Addressable advertising solution to local and regional...
Celtics, Mavericks Game 1 viewership numbers is a bad sign for NBA
ClutchPoints· 5 days agoThe Dallas Mavericks struggled in Game 1 of the NBA Finals against the Boston Celtics, and the ...
‘The Acolyte’ Blasts Onto Disney+ With 4.8M Views In First Day Of Streaming
Deadline Hollywood· 2 days agoThe Acolyte is off to a promising start on Disney+. Disney+ doesn’t generally release viewership ...
Asia Streaming Analysis: U.S. Content Is Losing Ground, but Remains Important for Subscription...
Variety via Yahoo News· 22 hours agoU.S-produced film and TV content has maintained leadership in terms of reach among Subscription...
Sunny Deol’s ‘Gadar 2,’ Manoj Bajpayee’s ‘Silence 2’ Popular as ZEE5 Global Audiences Choose Sequels...
Variety via Yahoo News· 6 days agoSequels such as “Sunflower 2,” “Duranga 2,” “The Broken News 2,” “Gadar 2,” “Silence 2: The Night...
How many smart TV apps viewers actually use
Ad Age· 6 days agoAlso: Adalytics touches a nerve, the Ad Age Tech Power List is here, macroeconomic news in a nutshell, and more.