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P&G to Downplay Corporate Name in Olympic Ads
The Business of Fashion· 5 days agoThe move is a step-change for P&G, whose prior Olympics advertising campaigns emphasised the values of the Cincinnati-based company, struck an emotional...
Liquid Death's Latest Stunt Goes Top Gun For Jet Giveaway
AdWeek· 4 hours agoLiquid Death is taking its patented outrageousness to new heights—literally—by launching a contest...
Evian visits the ‘Mountain of Youth’ in epic fantasy commercial set in the Alps
Ad Age· 4 days agoBETC pays tribute to the source of the brand’s mineral water—and includes a sly reference to its classic baby campaigns
The best adverts of the 2020s (so far)
Creative Bloq via Yahoo News· 5 days agoMeanwhile, an inspiring narration addressed the fact that events were being cancelled across the world, but projected a spirit of optimism that somehow,...
DeSorbo Highlights Malibu's 'Vacation' At Home
MediaPost· 2 days agoPaige DeSorbo, a main cast member of Bravo's reality series "Summer House," is also an ambassador for Malibu, a coconut liqueur. Its "Vacation You" summer campaign posits the drink as an easy ...
Is Burberry a Victim of Its Own Strategy?
The Business of Fashion· 4 days agoThis week, Burberry reported sales down 12 percent in its most recent quarter, while full-year revenues of £2.97 billion ($3.77 billion) were flat at...
One Show 2024—Marcel, FCB New York, Anheuser-Busch InBev among top winners
Ad Age· 5 days ago“WoMen’s Football” won two best-of-discipline awards, as did two other campaigns: Wieden+Kennedy Portland and Superette San Francisco’s “DoorDash All the ...
McDonald’s new Grandma McFlurry leans into Gen Z trend
Ad Age· 6 days agoMcDonald’s newest campaign is about celebrating grandmothers and reaching multicultural audiences with a new Grandma McFlurry. McDonald’s has yet to disclose the flavor, only saying that it ...
