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CEO of world's biggest ad agency falls victim to elaborate deepfake scam
New York Post· 10 hours agoThe CEO of WPP fell victim to an elaborate deepfake scam that involved voice-cloning the boss to...
Boss of world’s biggest ad firm impersonated by AI in elaborate deepfake scam
The Telegraph via Yahoo News· 18 hours agoFraudsters used a digital imitation of WPP boss Mark Read in a video meeting in an attempt to dupe...
Mission Wealth Management LP Buys 1,098 Shares of WPP plc (NYSE:WPP)
ETF DAILY NEWS· 7 days agoMission Wealth Management LP increased its position in shares of WPP plc (NYSE:WPP – Free Report) by 13.4% in the 4th quarter, according to its most recent ...
Is it time to change the agency holdco model?
Digiday· 2 days agoAccording to Digiday sources, Scott’s activity in recent (and forthcoming) months is likely to profoundly impact WPP’s future. As underlined at its most recent AGM, investments ...
CEO of World's Biggest Ad Firm Targeted By Deepfake Scam - Slashdot
Slashdot· 11 hours agoThe head of the world's biggest advertising group was the target of an elaborate deepfake scam that involved an AI voice clone. From a report: The CEO of WPP, Mark Read, detailed ...
The Drum’s Daily Briefing: Apple’s ad apology and beware the WPP AI voice scam
The Drum· 21 hours agoAs we reported yesterday, few ads in recent memory have elicited the kind of backlash this Apple commercial faced from the ad industry and beyond. Writing on X, the actor Hugh Grant summarized ...
More ad woes at Sir Martin Sorrell's S4 Capital
Evening Standard via Yahoo Finance· 19 hours agoStrife in the ad markets continues to blight Sir Martin Sorrell's S4 Capital with 1st quarter revenues down near 15%. The former WPP man said: “We...
AT&T, Amazon Prime Video Strike Women’s Sports Ad Deal Across WNBA, NWSL (EXCLUSIVE)
Variety via AOL· 8 hours agoAmazon Prime Video isn’t waiting for the start of next week’s “upfront” to draw attention to women’s...
Refinery29’s New Owner Plans to Cover Sports, Buy More Media Companies
The Wall Street Journal· 3 days agoSundial Group of Cos. created a new holding company that will be led by Kirk McDonald, who most...
When agencies become media sellers—inside the industry’s controversial growth engine
Ad Age· 5 days agoIn many ways, the rise of principal-based buying is the workaround agencies and marketers adopted following the last transparency controversy, where the primary focus was on alleged undisclosed ...
