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    • Ad market braces for M&A surge

      Digiday· 3 days ago

      There’s more to come, as a few companies vie to acquire media giant Paramount, which controls CBS, several cable networks (MTV Nets and Showtime, among others) and a production studio. The most ...

    • PayPal Builds Ad Business On Consumer Data

      MediaPost· 7 days ago

      Data on millions of PayPal users should boost its new advertising business run by Mark Grether, who formerly led Uber’s advertising group. Grether joined the company Tuesday as senior vice president ...

    • Havas Market Boosts Offering With Shopify Partnership

      MediaPost· 3 days ago

      Havas ecommerce division Havas Market has announced a global partnership with Shopify that the ad holding company said would bolster its capabilities to help clients with their direct-to-consumer ...