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GameSquare is Making Moves to Become the Dallas Cowboys of Esports
IPO-Edge.com via Yahoo Finance· 1 day agoGameSquare (Nasdaq: GAME) has become a leading full-service eSports and gaming agency Services range...
Taraji P Henson Returns to Host the BET Awards (TV News Roundup)
Variety via AOL· 2 days agoOscar-nominated actor, producer and author Taraji P. Henson is set to return as the host of this...
8 Hot Gen AI Startups Helping Brands Finesse Their Creative
AdWeek· 1 day agoAs the number of startups touting generative artificial intelligence balloons, finding the right one...
2024 Trade Secret Update: Whistleblower Protections in the Northern District of California | JD...
JD Supra· 2 days agoWilmerHale lawyers advise clients on every aspect of trade secret law from contracts to complex litigation. Below please find a short update on an important development in trade secret whistleblower protections in the Northern District of California.
Warner Bros. Games Taps 2K’s Melissa Bell as Head of Global Marketing
Variety via Yahoo News· 6 days agoWarner Bros. Games has hired video game company 2K’s chief marketing officer Melissa Bell as its new...
Ad market braces for M&A surge
Digiday· 3 days agoThere’s more to come, as a few companies vie to acquire media giant Paramount, which controls CBS, several cable networks (MTV Nets and Showtime, among others) and a production studio. The most ...
PayPal Builds Ad Business On Consumer Data
MediaPost· 7 days agoData on millions of PayPal users should boost its new advertising business run by Mark Grether, who formerly led Uber’s advertising group. Grether joined the company Tuesday as senior vice president ...
ADT Taps Horizon Next: Eyes Younger, Digital First Targets
MediaPost· 7 days agoThe 150-year-old home and small business security brand cited the agency's Blu data insights and targeting platform as a key reason for naming Horizon Next.
Havas Market Boosts Offering With Shopify Partnership
MediaPost· 3 days agoHavas ecommerce division Havas Market has announced a global partnership with Shopify that the ad holding company said would bolster its capabilities to help clients with their direct-to-consumer ...
Senior Moments: When being chronologically disadvantaged is a plus
Hometownsource.com· 6 days agoOftentimes growing older carries with it a negative connotation. But actually, being classified as a senior citizen