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GroupM Partners With Incremental to Boost Measurement Chops
AdWeek· 1 day agoGroupM, WPP’s media shop, has teamed up with measurement company Incremental (formerly Tradeswell)...
'AI Overview' Ads Projected To Generate $1.7B For Google Next Year, $17B By 2027
MediaPost· 5 days agoDays after WPP's GroupM unit released estimates that more than two-thirds of advertising buys are now "AI-enabled," a Wall Street equities researcher following ...
Beacon Financial Group Increases Stock Holdings in WPP plc (NYSE:WPP)
ETF DAILY NEWS· 2 days agoBeacon Financial Group increased its holdings in WPP plc (NYSE:WPP – Free Report) by 12.2% in the fourth quarter, according to its most recent Form 13F ...
Voisard Asset Management Group Inc. Invests $45,000 in WPP plc (NYSE:WPP)
ETF DAILY NEWS· 3 days agoVoisard Asset Management Group Inc. purchased a new position in shares of WPP plc (NYSE:WPP – Free Report) in the fourth quarter, according to its most ...
Cannes Convo: WPP's Read, X's Musk Will Discuss Innovation, AI
MediaPost· 7 days agoThe session, hosted by WPP, will be held at the Lumiere Theater June 18. The holding company also has a week-long lineup of events scheduled for its WPP Beach venue.
How Big Is 'Michael CeraVe' Going To Clean Up At Cannes?
MediaPost· 2 days agoIt was a big night for WPP at this year’s Clio Health Awards ceremony. WPP's agencies earned more awards than any ...
Pinterest launches AI ad format it plans to showcase at Cannes
Ad Age· 6 days agoBackground generation has emerged as a primary duty for generative AI technologies used in advertising settings. In WPP’s Open platform, for example, the ...
Coca-Cola’s crushed logo wins Grand Prix for Print and Publishing
Ad Age· 23 hours agoThe effort is part of the company’s “World Without Waste” strategy, which promotes the idea that sustainability is a collective responsibility and encourages recycling on ...
VW selects Omnicom as global media agency after lengthy review
Automotive News· 5 days agoOmnicom’s PHD has retained Volkswagen Group’s media account following a lengthy review, Ad Age has learned. The business includes multiple brands such as ...
TV Networks Fight for Fewer Dollars in Upfront Amid Big Streaming ‘Rollbacks’
Variety via Yahoo Finance· 5 days agoIf you want to see the latest fire sale, just turn on your TV. The nation’s big media companies are...