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New Yahoo Advertising Data Offering Takes Aim at Ad Market Fragmentation
TV Technology via Yahoo Finance· 5 days agoThe Yahoo DSP user panel of more than 205 million logged-in U.S. users also enhances the Unified TV...
French Open 2024 men's final: How to watch the Carlos Alcaraz vs. Alexander Zverev match today
Yahoo Sports· 1 day agoHere’s everything you need to know about the last match of Roland Garros, including the full...
Yahoo To Combine Set-Top Box, CTV Data To Target Campaigns
Next TV via Yahoo News· 5 days agoYahoo Advertising. Yahoo Advertising said it will combine connected TV and linear viewing data to...
The Evolution Of Yahoo Backtage, One Year After Its Debut | AdExchanger
AdExchanger· 5 days agoAll of these innovations were driven by the supply path optimization trend whereby advertisers work...
Yahoo DSP Unveils 'Unified' TV Audience Data Combining ACR, Set-Tops
MediaPost· 5 days agoThe launch partner, eBay, witnessed a 52% increase in campaign reach across devices.
Poppi is accused of making misleading health claims in a new lawsuit. Here's what experts say about...
Yahoo Life· 6 days ago"However, even if a consumer were to do this, Poppi's high sugar content would offset most, if not...
'We had to write down our peers' strengths – our boss mailed them to their parents'
Yahoo Finance UK· 3 days agoPhoto: Getty Lisa Utzschneider is CEO of Integral Ad Science (IAS) and has pioneered the growth of...
Media Briefing: Why business publishers are finding value in social video ad revenue
Digiday· 4 days agoOver the past year, LinkedIn’s Wire Program and Pinterest’s Red Standard program popped up in an...
Streaming services raise premium subscription rates while embracing ad-supported tiers
MacDailyNews· 3 days agoPremium, ad-free streaming service tiers have become a primary target of price increases as media companies like Netflix, Max, and Amazon raise the costs of their services ...
LinkedIn expands video ads, AI tools to help B2B marketers
Search Engine Land· 5 days agoNote: at launch on June 5, the Wire Program will not offer EU member targeting.” Here’s a GIF...