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‘Punk’ former BrewDog boss launches app paying users for product reviews
The Telegraph via Yahoo News· 4 hours agoThe self-styled “punk” founder of BrewDog is launching a new app for social media influencers, a...
James Watt to launch influencer marketing venture after BrewDog exit
PA Media: Money via Yahoo Finance· 5 hours agoHe said BrewDog largely “grew on word of mouth” and believes Social Tip will allow companies to grow...
Which Fashion Brands Punch Above Their Weight on Social Media — and How They Do It
The Business of Fashion· 12 hours agoToday, a large following on social media does not necessarily offer brands a shortcut to driving the...
Adidas is investigating allegations of embezzlement and kickbacks in China
CNN Business via Yahoo Finance· 4 hours agoJiemian wrote that the letter from whistleblowers had been sent directly to the company’s German...
A year after marketing turmoil, a more subdued Pride Month
Retail Dive via Yahoo Finance· 8 hours ago“It's just an interesting lesson for everybody,” he said. “It has impacted, not just this specific ...
UTA and MediaLink Go Big on Digital Creators, Gen Z Marketers at Cannes Lions as New Leaders Take...
Variety· 10 hours agoThe...events during the June 17-21 festival in Cannes also designed to reinforce to Madison Avenue...
Giant dragon inflatable spotted on Empire State Building for latest ‘House of the Dragon’ marketing...
NY Post via Yahoo News· 1 day agoStunning images of the inflatable dragon began popping up on X Sunday morning — days after the...
Fast food chains launch 'value menu' war after cost complaints. Will it last?
LA Times via Yahoo Finance· 7 hours ago“They are not struggling,” Singh said. "Inflation is going...notice and become fed up with the price...
Trader Joe’s tiny coolers are selling like hot cakes. Why and how do products go viral?
Roanoke Times· 2 hours agoAfter months of waiting, Yan drove to a Trader Joe’s at 7:30 one morning this month and bought as...
How the Middle East Became the Latest ‘Gold Rush’ in Marketing
The Wall Street Journal· 13 hours agoBut the country’s efforts to expand its economic pursuits beyond oil have led to the creation of new...