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ITV Relies on SAS to Deliver Personalized Ads to 40M Users of ITVX
TV Technology via Yahoo News· 23 hours agoSAS logo. CARY, N.C.—The UK's largest commercial broadcaster ITV has released new details on how it...
WTF is ID spoofing?
Digiday· 1 day agoAt its purest, cookie stuffing is the misattribution of a click or impression to an unintended user or company. Digiday covered cookie stuffing a few years back as it pertains to affiliate marketing ...
As Roblox expands its advertising network, child safety concerns are on the horizon
Digiday· 2 days agoRoblox’s foray into advertising is a potential godsend for marketers looking to reach both Gen Z and...
Understanding the Ozempic Baby Boom
WWD· 3 days agoIs Ozempic giving a whole new meaning to the term “baby weight”? The booming drug is driving the weight loss market, but might also be driving an...
Pixalate Releases Q1 2024 Global Ad Fraud (IVT) Benchmarks for Desktop & Mobile Web Traffic: 11% IVT...
Benzinga· 2 days agoLONDON, May 22, 2024 (GLOBE NEWSWIRE) -- Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the Q1 2024 Global Desktop & Mobile Web Invalid Traffic
Indie DSP Programmatic Ad Deals Climb 24%
MediaPost· 3 days agoFreeWheel defines "independent" as ad buys from agencies and buying entities not owned by a holding company. For full-year 2023, FreeWheel says, 76% were "non-guaranteed" with 24% "guaranteed."
Netflix Will Wean Itself Off Microsoft's Adtech By 2025
AdWeek· 20 hours agoNetflix will stop using Microsoft’s adtech to power its digital ad serving, a source familiar with...
Here's Why OUTFRONT Media (OUT) is an Apt Portfolio Pick for Now
Zacks via Yahoo Finance· 7 days agoA diverse portfolio of advertising sites and strategic investments for a digital billboard portfolio...
... Deal, Ad-Supported Plan Update: Analyst Says 'The Common Theme Here Is Advertising' - Netflix...
Benzinga· 4 days agoAn analyst praises the company's recent updates and landing two National Football League games on...
It's becoming impossible for game publishers to avoid the question of advertising inside premium...
Digiday· 4 days agoAs such, it’s not surprising that an EA representative declined to speak further on the matter when...
