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CPG Brands Score High Streaming, CTV Reach - And Lower Ad Frequency
MediaPost· 6 days agoConsumer-packaged goods advertisers’ campaigns earned the highest unique reach -- 25.24% on CTV platforms -- more than any other advertising category, according to data estimates from TV/< ...
Streaming Execs Think TV's Future Looks a Lot Like Its Past - Slashdot
Slashdot· 1 hour agoThe perfect time, then, for The New York Times to interview many of the industry's big names -- including Netflix co-CEO Ted Sarandos, Amazon's Prime Video head Mike Hopkins ...
The US ‘scruffy little city’ that got cool by doing its own thing | CNN
CNN.com· 6 hours agoKnoxville residents have a slogan for their city: Keep Knoxville scruffy. It’s a tongue-in-cheek...
More Than Basketballs Bouncing at Newark School Gym At Center of Twerking Controversy
Shore NewsNetwork· 2 days agoNEWARK, NJ—Community and school board members expressed outrage after a promotional video featuring...
Bitwise Launches Ethereum Ad Campaign with First Mintable National TV Spot NFT
The Tech Report· 19 hours agoFresno-based digital asset manager Bitwise has launched its first spot Ether ETF commercial and...
WPP promises brands ‘exponentially more content’ with AI Production Studio
Marketing Dive via Yahoo Finance· 7 hours agoThe news was also announced at the Cannes...Production Studio is now available to all WPP clients....
Alphabet (GOOGL) to Boost Search Portfolio With Public Profiles
Zacks via Yahoo Finance· 3 hours agoAnother top-ranked stock in the broader technology sector is Arista Networks ANET, sporting the a...
Can Ad-Supported Streamers Still See Growth As Consumers Want Even Less Ads?
MediaPost· 7 days agoThere is seemingly no end to efforts when it comes to blocking TV-video advertising, as ad blockers keep looking to gain new ground. One ad< ...
Disney’s Aggressive Bid for Streaming Ads Leaves Video Rivals Scrambling (EXCLUSIVE)
Variety via Yahoo Finance· 4 days agoDisney is soaking up new commitments from advertisers in one of the driest “upfront” markets seen in...
Streaming execs think TV’s future looks a lot like its past
TechCrunch· 23 hours agoThis is the perfect time, then, for The New York Times to interview many of the industry’s big names...