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Ad-Supported Streaming Took a Huge Victory Lap at TV Upfronts 2024
The Wrap via Yahoo News· 5 days agoSports also took center stage as Hollywood returned after last year’s strikes, wooing advertisers...
TV Networks Embrace Their Aging Audience With a New Mantra: Age Doesn’t Matter
The Wall Street Journal· 4 days agoFor all the talk from media executives about how the age of viewers is now irrelevant—how reaching...
Advertisers boost spending at retailers like Walmart and Amazon as TV shrinks
NBC Los Angeles· 2 days agoAdvertisers are increasingly spending more on retail media networks — the platforms run by companies...
Ad-Supported Paramount+ to Be Included in Charter's Spectrum Packages Under New Deal
Morningstar· 3 days agoCommunications' Spectrum TV will get free access to Paramount Global's ad-supported streaming services with their cable packages under a new distribution deal. Spectrum-parent ...
NFL wants $25 billion in revenues by 2027. Netflix deal will likely make it a reality.
USA TODAY Sports via Yahoo Finance· 6 hours agoNo, the networks that have carried NFL games for decades (CBS, Fox, NBC, ESPN) can’t be thrilled to...
“Do you play real guitar too?”: how smash hit video game Guitar Hero made Slash famous all over...
Louder Sound via Yahoo News· 1 day agoThe game meant nothing outside of gaming circles. Then a company called Activision bought RedOctane,...
See if You Can Ace These 120 'Are You Smarter Than a 5th Grader' Questions
Parade via AOL· 21 hours agoQuestions 37. How many time zones does Russia have? Answer: 11 38. How many countries are in North...
Mid-Movie Ads Could Be Coming to a Streaming Service Near You
Indiewire via Yahoo News· 3 days agoThe streamers also pitched a whole new kind of TV show: movies. When ad-supported tiers came to...
Robert De Niro narrates new Biden ad claiming Trump has ‘snapped’
The Washington Times· 2 days agoThe 30-second spot launched Friday as part of the Biden campaign’s $14 million paid media buy for...
Payments Fintech Zilch Reports Over 4 Million Customers | Crowdfund Insider
Crowdfund Insider· 2 days agoZilch, the ad-subsidized payments network (ASPN), announced its latest milestone: surpassing 4...