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Athlete marketing is booming with the evolution of NIL and creating new career paths
Business Insider· 14 hours agoAthlete marketing has been shaken up since student-athletes gained the right to make money from...
Inaugural AthleteCon Delivers NIL Deals, Education to College Athletes
Sports Illustrated· 6 days agoWith NIL celebrating its third birthday in less than a month, college student-athletes now have...
I scored over 20 sponsorships as a student-athlete. Since graduating, I've worked full time helping...
Business Insider· 14 hours agoLauren Hoselton is a former track-and-field athlete using her NIL experience to help...
Texas Collective Makes NIL History With New Partnership
Sports Illustrated· 5 days agoEverything is bigger in Texas, including the NIL partnerships. A month after signing LSU National...
LSU’s Flau’Jae Johnson explains analytical approach to NIL valuation, brand-building
LSU Tigers Wire via Yahoo Sports· 13 hours agoJohnson has a lot on her plate as she’s also managing one of the top NIL profiles in the country....
USC recruiting commits aren’t multiplying, but fans shouldn’t panic (yet)
Trojans Wire via Yahoo Sports· 9 hours agoThis is how it’s done these days. Instead of settling on one school right away, recruits want to...
Texas Longhorns QB Arch Manning Has Moved Up NIL Rankings
Sports Illustrated· 3 days agoThe Texas Longhorns are expected to be one of the best teams in college football once again in 2024....
Taylor Swift Just Sang Ex Calvin Harris’s Song ‘This Is What You Came For’—and Swifties Have...
Glamour via Yahoo News· 3 days agoGetty Images Before there was William Bowery, there was Nils Sjöberg. On June 13, Taylor Swift...
How Illinois transfer Coleman Hawkins scored $2M NIL deal from Kansas State
Fox Sports· 4 days agoNobody in college basketball has ever played their cards better financially than Coleman Hawkins....
NCAA Edges Closer to Being a Professional Sports League With $2.8B Class Action Settlement to Be...
Law.com· 13 hours ago...where athletes are paid a salary, can receive endorsement deals and may be governed by employment...