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Amos' Viewpoint: Processes should be put in place to address digital ad fraud - Pittsburgh Business...
The Business Journals· 12 hours agoDigital advertising is a hugely popular part of marketing campaigns. Programmatic advertising is a...
SiriusXM (SIRI) Embraces Unified ID 2.0 for Audio Advertising
Zacks· 4 days agoSirius XM's (SIRI) advertising arm, Sirius XM Media, announces its partnership with The Trade Desk...
Mobile app advertising: How machine learning turns data into customers
The Drum· 2 days agoIn this Q&A, Andry Supian, head of product at Liftoff, explains the challenges surrounding the...
Can You Say ‘Score?’ Disney Expands ‘Magic Words’ to Sports
Next TV via Yahoo News· 20 hours agoCredit: Disney With ESPN as a big part of its portfolio, Disney Advertising Sales is expanding its...
New Benchmark Shows We're Making Progress
MediaPost· 5 days agoThe purpose of that work was to make investments in programmatic advertising work harder with a greater percentage of spend resulting ...
How Carl’s Jr. is driving in-store visits with AI-fueled CTV advertising
Marketing Dive· 24 hours agoCarl’s Jr. is finding success using artificial-intelligence-enriched contextual targeting for connected television (CTV) advertising, according to a case study. A recent campaign ...
FreeWheel Upgrades Programmatic Buying of Ads in Live Streaming Events
Next TV via Yahoo News· 4 days agoThe report also lists concerns advertising have about live programming, with suggestion for how to...
Viant Launches Updated Version Of AI Bid Optimizer
Next TV via Yahoo News· 4 days agoCredit: Viant Viant Technologies said it launched an updated version of its AI Bid Optimizer, a product designed to help advertisers boost the...
How Retailers Can Be Customer-Centric in the Cookieless Future
AdWeek· 2 days agoAs new retail media networks launch and advertisers continue to prioritize more privacy-forward media solutions, platforms built on robust first-party data will set the stage for the next wave ...
The Art Of The Deal For Advertisers And Agencies
MediaPost· 1 day agoIf you use a lot of TV, your last contract may not be completely up-to-date with how the marketplace is evolving in terms of streamers, programmatic and connected TV. If you produce ever more ...