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Roku Shifts Its Approach and Opens Up Data to the Programmatic Ecosystem
AdWeek· 4 days agoRoku today is letting partners across the programmatic ecosystem buy using Roku Exchange, a suite of...
Ad verification is under fire: Ad execs are questioning its role as protector
Digiday· 6 days agoMarketers were left scratching their heads when Forbes was caught running a site for ad dollar...
/C O R R E C T I O N — GANTIC/
Morningstar· 5 days agoIn the news release, GANTIC LAUNCHES DIVERSITY AND MINORITY-CRAFTED PROGRAMMATIC MARKETPLACE, CAMP, issued 11-Jun-2024 by GANTIC over PR Newswire, company links were omitted. The complete, corrected release follows: First of Its Kind Programmatic
Who Has The Right To Define The Premium Internet? | AdExchanger
AdExchanger· 7 days agoAs everyone in digital advertising has heard by now, The Trade Desk recently ranked the top 100...
3 Crazy Good Stocks to Buy With $500 Right Now
InvestorPlace· 4 days agoAlthough there was a time when the stock market was solely the playground of the wealthy, it no longer takes money to make money on Wall Street. Revenue...
AdTheorent Holding Company, Inc. (NASDAQ:ADTHW) Sees Large Decrease in Short Interest
ETF DAILY NEWS· 2 days agoAdTheorent Holding Company, Inc. (NASDAQ:ADTHW – Get Free Report) was the recipient of a significant...
Utiq and Equativ Unlock Authentic Audiences Through Programmatic Curation - Mobile Marketing...
MobileMarketing· 6 days agoUtiq, the European AdTech company with a unique Telco-powered first party identifier, that harnesses Authentic Consent to enable responsible digital marketing, is today announcing the integration ...
The Good, Bad And Overblown About The Trade Desk’s Top 100 List | AdExchanger
AdExchanger· 6 days agoThe Trade Desk’s decision to release a list of the top 100 publishers on the open web has been the...
Costco Announces They Will Launch A Retail Media Network
Forbes· 4 days agoLast week Marketing Brew announced Costco has plans to launch a retail media network. Helping to...
How brands drive positive attention on CTV
Digiday· 4 days agoPositive attention on CTV means relevant audiences meaningfully interact with an ad, leading to mental availability, future engagement with the brand and, ultimately, return on investment. Negative ...
