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Council Post: 3 Ways To Create A More Transparent Programmatic Advertising Ecosystem
Forbes· 1 day agoPaula Chiocchi is CEO of Outward Media, Inc., a provider of 145MM B2BC contacts, with email and...
What Is Programmatic Advertising? How Does It Work?
Search Engine Journal· 5 days agoProgrammatic advertising has been a buzzword in the marketing industry for quite some time. Programmatic advertising is a perfect realm where precision...
Partnership Aims To Equip DSPs With New Tools
MediaPost· 7 hours agoAxis and Lemma say they will boost advertising effectiveness with collaboration.
Top Adtech Companies: Industry Leaders Driving Innovation In Advertising
TechBullion· 2 days agoAdTech, or advertising technology, has rapidly transformed the way businesses connect with...
Some UK and US government sites are 'sharing data with ad brokers'
ReadWriteWeb· 21 hours agoAt least 18 government websites in the U.K. and the U.S. send visitor information to multiple online...
Multilocal integrates with Onetag to simplify access to high-quality inventory - Mobile Marketing...
MobileMarketing· 2 days agoProgrammatic specialist, Multilocal, has announced a global integration with AI-powered curation platform Onetag. As a result, Multilocal will add Onetag DealCurate into its offering, enabling ...
3 Streaming Stocks to Own Now and Never Let Go
InvestorPlace· 8 hours agoThe world of streaming is rapidly evolving, with more viewers cutting the cord and shifting towards on-demand content. This is why investors are on the...
Cookies get another stay of execution — but have marketers already moved on?
Marketing Dive via Yahoo Finance· 21 hours agoMarketers shouldn’t cancel their post-cookie plans, especially as Google faces antitrust action, the...
What does Google want from SEOs? What is the future of PPC?
Search Engine Land· 17 hours agoFor decades, paid search had been one of the more precise forms of marketing. But the era of AI has...
Saks seeks to carve out luxury niche in retail media with network launch
Marketing Dive via Yahoo Finance· 21 hours agoWhile the retail media sector has become a digital advertising powerhouse, most of the scaled...