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Netflix is becoming an ad-tech company
Engadget· 2 days agoIn recent years, however, companies such as Netflix, Amazon, Disney and more have hiked up their prices and made an ad-supported tier the most affordable...
Netflix plans to in-house ad tech, adds measurement partners as ad tier surges
Marketing Dive· 2 days agoThe Trade Desk, Google's Display & Video 360 and Magnite will join Microsoft this summer as Netflix’s main programmatic partners for advertisers, and the streamer announced ...
How Google, Netflix, and Warner Bros.'s ad tech stole the show from celebrities at TV upfront
Fast Company Magazine· 14 hours agoTelevision “upfront” advertiser presentations this week in New York City were hardly about TV at...
TV companies flaunt ad tech and AI to persuade advertisers to spend
Reuters· 16 hours agoTelevision "upfront" advertiser presentations this week in New York City were hardly about TV at...
Netflix Ad-Supported Plan Crosses 40 Million Monthly Active Users
Gadgets 360· 2 days agoNetflix said on Wednesday its ad-supported tier has reached 40 million global monthly active users,...
Digital Marketing Spending Market size is set to grow by USD 353.53 bn from 2024-2028, shift in...
Benzinga· 3 days agoNEW YORK, May 15, 2024 /PRNewswire/ -- The global digital marketing spending market size is estimated to grow by USD 353.53 bn from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of 8.8%
TV companies flaunt ad tech and AI to persuade advertisers to spend
Reuters via Yahoo Finance· 17 hours agoBut it was ad tech and artificial intelligence that was getting all the attention.
Expedia’s launching a retail media network. Is it late for departure?
Digiday· 3 days agoExpedia already sells display advertising on its 200-odd sites, and generated $145 million in...
Roblox Brand Partnerships Chief Stephanie Latham Talks Ads, Fan Hubs, User Safety and More: ‘The...
Variety· 1 day agoWith an average of 77.7 million daily active users in the first quarter of 2024, Roblox is an...
Walmart's strong first quarter driven by consumers seeking bargains with inflation still an issue
KSLA-TV Shreveport· 2 days agoWalmart Inc. reported another quarter of strong quarterly results Thursday as its low prices pull in...
