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    • Barker Specialty acquires CT company

      Barker Specialty acquires CT company

      Hartford Business Journal· 6 days ago

      A Cheshire-based distributor of promotional products, Barker Specialty Co., has acquired a similar business headquartered in Monroe, ...

    • What Are the 4 Ps of Marketing?

      What Are the 4 Ps of Marketing?

      Market Watch· 1 day ago

      Borden, a Harvard advertising professor, first introduced the concept of the marketing mix in the 1940s. E. Jerome McCarthy expanded on this with the...

    • Under Armour plans layoffs, 25% SKU reduction

      Under Armour plans layoffs, 25% SKU reduction

      Retail Dive via Yahoo Finance· 6 days ago

      With founder Kevin Plank back at the helm, the retailer is overhauling its product strategy. The brand will cut back on promotions, reprioritize men’s...

    • Shady Things About Wendy's Menu

      Shady Things About Wendy's Menu

      Mashed via Yahoo News· 1 day ago

      Chimienti specifically accused the chains of undercooking its burgers when shooting advertisements, noting that...see things the same way. In October...