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Council Post: The Role Of Google's Privacy Sandbox In The Future Of Targeted Ads
Forbes· 7 hours agoAs an independent ad tech advisor, Ivan provides professional advice to the CEO and C-level...
Google Unveils 4 Updates At IAB NewFronts 2024 (YouTube Fails To Share Any News)
Search Engine Journal· 18 hours agoGoogle unveiled four Display & Video 360 updates during IAB NewFronts 2024 on Monday morning, while...
Google flexes ad muscles to Hollywood as YouTube dominates: ‘Even though viewing habits have become...
Fortune· 17 hours agoDiscovery, and Paramount, as it emphasized its focus on simplifying the ad-buying process through its increasingly AI-ified cross-media marketing platform, Display ...
Google Announces New Video Ad Targeting Options
Social Media Today· 1 day agoGoogle’s announced a range of new ad updates as part of its 2024 NewFronts presentation, including expanded placement options, improved data tracking tools ...
Google Firms Up Streaming Ad Ties With Disney, Warner Bros. Discovery And Paramount
Deadline via Yahoo News· 2 days agoGoogle is strengthening advertising ties with major media companies amid a broader push into ad...
Predictions for NewFronts—TikTok, Google, Meta and Snap battle for ad dollars
Ad Age· 7 days agoGoogle has already revealed that it will showcase its demand-side platform, called Display and Video 360, which advertisers use to place programmatic ads ...
Fired Google workers ousted over Israeli contract protests file complaint with labor regulators
Midland Reporter-Telegram· 17 hours agoDozens of Google workers who were fired after internal protests surrounding a lucrative contract...
12 Types Of Google Ads Extensions, Now Assets
Search Engine Journal· 6 days agoGoogle ads extensions, now called “assets,” are an integral part of campaign success. You may already be using Google Ads assets, but the catalog of available ...
Inside Google’s CTV pitch: A lot of AI and a push to avoid privacy stumbles
Marketing Dive via Yahoo Finance· 1 day ago“Because...instead of recreating outdated techniques.” Google used the presentation to promote its ...
NewFronts Briefing: Google, Vizio and news publishers pitch marketers with new ad offerings and...
Digiday· 1 day agoDay one of the 2024 IAB NewFronts featured presentations from Google and Vizio, as well as a...
