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Digiday+ Research deep dive: Marketers remain invested in programmatic, but agencies show less...
Digiday· 7 days agoTo set the scene, Digiday+ Research surveyed brand, retailer and agency professionals in the first...
Research Briefing: Marketers are set to increase their upfront spending this year
Digiday· 6 days agoIn this edition of the Digiday+ Research Briefing, we examine how advertisers are approaching spend in the upfront market, what metrics marketers use to gauge ad campaign ...
Why Exverus' head of strategy is marrying performance with brand in programmatic
Digiday· 2 days ago“Where the industry is going, what we’re seeing from all of our marketing clients is that they’re...
Netflix hits 40 million active users for ad tier, putting it closer to the big leagues for...
Market Watch· 6 days agoNetflix said its cheaper plan, which displays commercials during shows and movies, now has 40...
Here's what 10 analysts have to say about Netflix ad tier
Investing.com· 6 days agoHere's what 10 analysts have to say about Netflix ad tier
Everyone Offers Tomorrow’s Advertising Today (Upfronts)
Next TV via Yahoo News· 1 day agoIt will continue to sell ads through Microsoft’s platform, but will also be working with The Trade...
Netflix plans to in-house ad tech, adds measurement partners as ad tier surges
Marketing Dive· 6 days agoThe Trade Desk, Google's Display & Video 360 and Magnite will join Microsoft this summer as Netflix’s main programmatic partners for advertisers, and the streamer announced ...
A Netflix Opening Gives Us a Reason to Pick Up More of These Shares
TheStreet.com· 5 days ago* Netflix opening its growing ad business to include Trade Desk has us adding to our position. After...
Netflix Reveals Big Jump In Advertising Viewers, Sending These Stocks Surging
Investor's Business Daily· 5 days ago"Bringing our ad tech in-house will allow us to power the ads plan with the same level of excellence...
Netflix Upfront: New Ad-Tech Platform, Partnership Deals
MediaPost· 6 days agoStarting this summer, Netflix said, it will offer ad inventory via programmatic platforms through supply-side platform Magnite, where brands can buy Netflix media avails via ...
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