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What Is Programmatic Advertising? How Does It Work?
Search Engine Journal· 6 days agoProgrammatic advertising has been a buzzword in the marketing industry for quite some time. Programmatic advertising is a perfect realm where precision...
Council Post: 3 Ways To Create A More Transparent Programmatic Advertising Ecosystem
Forbes· 2 days agoPaula Chiocchi is CEO of Outward Media, Inc., a provider of 145MM B2BC contacts, with email and...
Some UK and US government sites are 'sharing data with ad brokers'
ReadWriteWeb· 2 days agoAt least 18 government websites in the U.K. and the U.S. send visitor information to multiple online...
Saks seeks to carve out luxury niche in retail media with network launch
Marketing Dive via Yahoo Finance· 2 days agoThe offering initially focuses on sponsored product and on-site display ads. An in-house media team...
How to set and manage PPC expectations for teams and stakeholders
Search Engine Land· 7 days agoAgree on what work will be performed What services will you be providing to the client? Here are...
10 Best Streaming Service Stocks To Buy
Insider Monkey via Yahoo Finance· 8 hours agoIn this article, we will discuss the 10 best streaming service stocks to buy. If you want to skip our detailed analysis of the streaming industry and...
Predictions for NewFronts—TikTok, Google, Meta and Snap battle for ad dollars
Ad Age· 1 day agoGoogle has already revealed that it will showcase its demand-side platform, called Display and Video 360, which advertisers use to place programmatic ads across the web and ...
What does Google want from SEOs? What is the future of PPC?
Search Engine Land· 2 days agoBut the era of AI has thrust us into full-funnel advertising. Match types act more like programmatic...
Beyond Spots & Dots Triumphs at the 39th Annual Educational Advertising Awards
Digital Journal· 3 days agoApr. 22, 2024 / PRZen / PITTSBURGH -- Beyond Spots & Dots, a full-service marketing and advertising agency, is thrilled to announce its outstanding achievement at the 39th ...
Cookies get another stay of execution — but have marketers already moved on?
Marketing Dive via Yahoo Finance· 2 days agoMarketers shouldn’t cancel their post-cookie plans, especially as Google faces antitrust action, the...
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