Search results
Onetag launches the industry’s first AI co-pilot for programmatic media curation - Mobile Marketing...
MobileMarketing· 4 days agoLeading programmatic advertising platform Onetag today announces the launch of its integrated Smart Curation platform, incorporating an innovative AI co-pilot feature to help ...
Viant Unveils Carbon-Free Programmatic Supply Chain and Carbon Label Program in Support of Net-Zero...
Los Angeles Times· 3 days agoAdvertising technology company, Viant Technology Inc., has announced a significant expansion of its...
Programmatic tactics for B2B digital campaigns in EMEA
The Drum· 5 days agoThis provides a major opportunity for B2B marketers. With programmatic advertising, B2B marketers can target their ideal customers and deliver personalized content while capturing ...
Media Curation Platform Is Launched By Onetag
MediaPost· 4 days agoOnetag, a programmatic advertising platform, has launched a media curation capability with an AI co-pilot feature for use by DSPs and curation partners. The new Smart Curation ...
Roku Unveils TV Streaming Ad Solution
TV Tech· 4 days agoSAN JOSE, Calif.—Roku has announced Roku Exchange, a TV streaming-first advertising technology solution that connects ad inventory with advertiser demand. Roku Exchange ensures ...
Uber expands Journey Ads to programmatic buyers across Rides app
Marketing Dive via Yahoo Finance· 3 days agoThe expansion allows programmatic clients to purchase display and video ads on the app and target...
ROKU Launches New Advertising Solution to Aid Platform Revenues
Zacks via Yahoo Finance· 3 days agoRoku Inc. ROKU recently launched Roku Exchange, a new advertising technology solution tailored for...
Navigating the New CTV Ad Landscape (Viewpoint)
Next TV via Yahoo Finance· 6 days agoBeau Ordemann, VP of advanced TV demand, Yahoo Advertising (Image credit: Yahoo Advertising) It’s reasonable to speculate that a world where a few...
From Pitfalls To Payoff: Data Integrity For Programmatic Success
MediaPost· 7 days agoIn programmatic buying, the allure of speed and efficiency is undeniable. The true culprit behind poor digital advertising campaign performance may not be your audience, creative ...
Roku Shifts Its Approach and Opens Up Data to the Programmatic Ecosystem
AdWeek· 4 days agoRoku today is letting partners across the programmatic ecosystem buy using Roku Exchange, a suite of...
