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The future of advertising takes center stage at Cannes Lions - here are 5 reasons why
The Drum· 9 hours agoAnna Bager, president & CEO, OAAA, shares how Cannes Lions has evolved into a vital marketplace for...
ROKU Launches New Advertising Solution to Aid Platform Revenues
Zacks via Yahoo Finance· 6 days agoThe Zacks Consensus Estimate for ROKU’s 2024 platform revenues is pegged at $3.3 billion, indicating...
Uber expands Journey Ads to programmatic buyers across Rides app
Marketing Dive· 6 days agoUber’s advertising division announced that it will now enable programmatic buyers to access its Journey Ads solution across the Uber Rides app...partnership with Google Ad ...
The 3 Best Social Media Stocks to Buy in June 2024
InvestorPlace· 5 days agoIt’s changed how people interact with each other and businesses. Businesses pay to have their message and product displayed on other users’ feeds. Many...
Madhive acquires omnichannel ad sales firm Frequence - Mobile Marketing Magazine
MobileMarketing· 6 days agoDespite, the terms of the deal not being disclosed, the partnership will combine the two key players in local digital advertising, creating a comprehensive platform ...
Meta Faces US Lawsuit from Australian Billionaire Forrest Over Scam Crypto Ads - EconoTimes
EconoTimes· 12 hours agoMeta Platforms must face a lawsuit from Australian billionaire Andrew Forrest over Facebook ads...
Sponsored by: PREMION - Don't Get Left Behind: CTV Strategies Every Local Advertiser Needs
MediaPost· 5 days agoAt the Upfronts, the power of streaming was on full display as major media companies showcased their content slates and emphasized their data and tech capabilities...embraced ...
Will Baidu Be a Trillion-Dollar Stock by 2030?
Motley Fool via Yahoo Finance· 2 days agoFirst, it expects to expand its Baidu AI Cloud platform with more cloud infrastructure and generative AI services to offset its dependence on digital...
Instacart plugs retail media data into YouTube Shopping ads to fuel offsite growth
Marketing Dive via Yahoo Finance· 3 days agoInstacart has been pushing further into offsite advertising, or what Miller terms “retail-powered...
Albertsons aims to make TV advertising less complex
Grocery Dive via Yahoo Finance· 6 days agoThe grocer's new Collective TV unit wants to help advertisers launch and measure the impact of ad campaigns across streaming and digital video using a...
