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Small Business - Picayune Item | Picayune Item
The Picayune Item· 19 minutes agoThe NinaData buying intent platform is a near real-time contextual data platform for driving in-moment online results for brands. Using purpose-built AI for semantic analysis of content, NinaData ...
How Misinformation Spreads? It's Funded By 'The Hellhole of Programmatic Advertising' - Slashdot
Slashdot· 5 days agoAn excerpt published by Wired points out that last year around the world, $300 billion was spent on "programmatic advertising", and $130 billion was spent in the United States ...
Companies inadvertently fund online misinformation despite consumer backlash - Nature
Nature· 1 day agoTo do so, platforms run online auctions to algorithmically distribute advertising across websites, known as ‘programmatic advertising’. For example, Google ...
Why Your Programmatic Strategy Needs Audio
AdWeek· 7 days agoThe programmatic market is growing tremendously, with over 90% of digital display forecast to be purchased programmatically in 2024 and programmatic ad spend expected to reach ...
AdLib Media Group and Airtory Partner to Streamline Rich Media and CTV Ad Creation for Agencies and...
PRWeb· 19 hours agoThis partnership allows AdLib's clients to convert social media content into dynamic ads, enhancing ad efficiency and performance across multiple formats, including CTV, video, display ...
Digital OOH's growth has media agencies make more use of its data and measurement options
Digiday· 4 hours agoWith experimentation in digital and immersive displays to live feeds, agencies and clients are able...
Shrinking budgets leave programmatic marketers with a raw deal
Digiday· 6 days agoClients being stingier with their budgets has ripple effects throughout programmatic marketing,...
Scope3 Tool Shows How Reducing Carbon Impacts Media Performance
AdWeek· 2 days agoThe Media Reporting dashboard includes a simulator that forecasts how removing particularly...
Gizmodo Acquired by European Media Firm Keleops
AdWeek· 2 days agoTechnology publisher Gizmodo was acquired Tuesday by the European media company Keleops, according to its founder and CEO Jean-Guillaume Kleis. The entire Gizmodo staff will receive offer letters ...
The Evolution Of Yahoo Backtage, One Year After Its Debut | AdExchanger
AdExchanger· 1 day agoIt’s been nearly a year since Yahoo DSP launched Backstage, its direct-to-publisher connection....
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