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TikTok launches AI avatars - Mobile Marketing Magazine
MobileMarketing· 5 days agoTikTok has announced the introduction of generative AI avatars featuring creators and stock actors for branded content and ads on its platform. The move, “Custom Avatars” ...
TikTok Expands ‘Out of Phone’ Campaigns with UGC
Social Media Today· 3 days agoTikTok’s looking to help brands expand their promotions off the platform, with a new element of its “Out of Phone” offering that’ll enable brands to use TikTok< ...
Social-Media Influencers Aren’t Getting Rich—They’re Barely Getting By
The Wall Street Journal· 6 days agoEarning a decent, reliable income as a social-media creator is getting harder, as platforms pay less...
The A.I. Influencer Ads Are Coming
New York Times· 6 days agoIf you are scrolling through TikTok and see an ad, it is likely that the person trying to sell you something in that ad is a real human ...
TikTok exec talks potential ban on the app and AI tools: 'We're confident in our position'
Yahoo Finance via AOL· 5 days agoOral arguments to appeal TikTok’s ban are set to begin on Sept. 16 in Washington, D.C. While the...
Athleta buys first TV ad ahead of Paris Olympics, featuring Simone Biles
Retail Dive· 7 days agoBiles and fellow Olympian Katie Ledecky, who are both members of Athleta’s Power of She collective, will also appear in digital and out-of-home creative. The ad< ...
How to become an influencer and start making money
Business Insider via Yahoo News· 3 days agoPlatforms also pay creators based on their video views and engagement. In 2023, some creators earned tens of millions of dollars through TikTok's...
John Cena Teams With MET-Rx To Launch ‘MET-Rx Flex’ TikTok Filter
Wrestle Zone· 6 days agoWWE Superstar John Cena has teamed with MET-Rx to create a new TikTok filter. This new CapCut filter for TikTok was “created” by John Cena to “celebrate ...
Democrats Need to Try Something Radical: Hire Christopher Nolan | Washington Monthly
Washington Monthly· 2 days ago“What’s at risk in 2024 are our freedoms and our democracy,” warned President Joe Biden at a...
AI-generated avatars and influencer marketing—what brands and creators need to know
Ad Age· 3 days agoO’Neil Thomas, one of the creators piloting TikTok’s digital avatar feature, told Ad Age he understands why creators might be apprehensive about building ...