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Why Euro 2024 is 'a big step change' for the areas advertisers will rely on
Digiday· 4 days agoMarketers, however, will be watching out for the advertisers that manage to use the tournament to tune into crowd sympathies, build up their brands and harness those unfolding sporting narratives ...
What would be the impact of a ticket resale price cap? - SportsPro
SportsPro· 23 hours agoOne of the worst sights for organisers of any major sporting event is a half-full or even empty stand. It’s a nightmare scenario that World Rugby experienced last year, when thousands of seats ...