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1. • Purely Elizabeth Unveils Debut Advertising Campaign: "Savor the Start" Coinciding with Skyrocketing...

     WWTI Watertown· 1 day ago

     BOULDER, Colo., May 28, 2024 /PRNewswire/ -- Purely Elizabeth, the maker of nutritious granola and breakfast foods, today announced the launch of its first-ever large-scale advertising ...

2. • 4 key ways independent agencies can take advantage of convergent TV

     Ad Age· 5 days ago

     As media changes, so do advertisers’ needs, and brands still rightfully turn to their agencies to guide them through the present and into the future. This is hard even for major holding companies ...

3. • Kids Safety Bill Moves Forward In House

     MediaPost· 6 days ago

     A subcommittee of the U.S. House of Representatives on Thursday advanced the proposed Kids Online Safety Act, a controversial proposal to regulate how social media platforms ...

4. • PayPal Is Planning an Ad Business Using Data on Its Millions of Shoppers - Slashdot

     Slashdot· 1 day ago

     PayPal has hired Mark Grether, who formerly led Uber's advertising business, to lead the effort as senior vice president and general manager of its newly-created PayPal Ads ...

5. • Opinion: SB 1327 tax on digital advertising is another swipe at small businesses - Sacramento...

     The Business Journals· 7 days ago

     For nearly 30 years, I’ve been selling professionally in California. Everyone knows real estate agents work hard ⏤ long nights and every weekend. Senate Bill 1327 by Sen. Steven Glazer, D-Contra Costa, would make this our new reality.

6. • 

     The latest in retail media? In-store messaging platforms

     Supermarket News· 1 day ago

     In-store media such as video display screens, audio broadcasts, and other strategically placed...

7. • 

     Warren Buffett Technology Guru? See The 4 Tech Stocks Where He Owns Millions of Shares

     247wallst.com· 6 days ago

     If any investor has stood the test of time, it’s Warren Buffett, and with good reason. For years,...

8. • 

     Top 5 tips for targeting China’s luxury consumers with a mobile-first approach

     The Drum· 1 day ago

     Nowhere is this more evident than in China, with its mobile-first and inclusive digital...

9. • 

     NFL and WNBA Fans Want More for Their Data Than Dumb Ads

     AdWeek· 7 days ago

     Manny Puentes, GM of advertising at sports data and analytics firm Genius Sports, has been in ...

10. • 

      Heinz Pickle Ketchup gets digital-heavy campaign for US rollout

      Marketing Dive via Yahoo Finance· 2 days ago

      Phase two will feature reaction-style videos where partners react to product pre-reviews from their...