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Immersive ‘y’allternative’: Walmart embraces social trends in gamified commerce experience
The Drum· 4 days agoThe hub was described by Walmart’s senior vice-president and chief marketing officer William White...
Dog Abandoned Outside of Kill Shelter Finds Hope
One Green Planet· 1 day agoIn a heartfelt message directed at her dog's previous humans, a woman has shared the transformation of her beloved pet, Dodo.
Marketing Briefing: Brands collaborate on influencer marketing with an eye on 'community...
Digiday· 6 days ago“It can be another way to talk about the brand that can really garner attention,” explained Mae Karwowski, CEO and founder of influencer marketing shop Obviously. The authenticity ...
AI's Role in Safeguarding Brand Reputation
CMSWire· 6 days agoBalancing brand control with creative freedom is a delicate dance that, when executed correctly, can lead to highly successful influencer marketing...
Alicia Silverstone Thinks Cher from 'Clueless' Would Be an Eco-Friendly Shopper Today: 'She'd Be...
People Magazine· 5 days agoAlicia Silverstone believes that despite her designer-loving ways, Clueless' Cher Horowitz would...
Media Buying Briefing: How the upfront has changed over the last 30 years
Digiday· 7 days agoThere was no programmatic selling — it was all about relationships between the ad sales chiefs and...
Main Character of the Week: Carnival customer who had her $15k trip canceled
The Daily Dot· 1 day agoMain Character of the Week is a weekly column that tells you the most prominent “main character”...
Vidhya Srinivasan Has the Hardest Job in Advertising
AdWeek· 5 days agoWhen she was a kid, Vidhya Srinivasan, Google’s vice president and general manager of ads, was sure of one thing: She wanted to be a doctor. Fortunately,...
Selfridges Unveils Revamped Beauty Hall in London Flagship
WWD via Yahoo News· 2 days agoThe renovated space comes with a new lighting system, improved sightlines, more brands and services,...
Worldview: Alibaba’s Earnings Expose China’s Uneven Recovery
The Business of Fashion· 5 days agoChina’s Alibaba Group Holdings sees Q4 profits tumble. The country’s largest e-commerce group by...
