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Research Briefing: Despite challenges, marketers plan to increase programmatic spending in 2024
Digiday· 1 day agoProgrammatic marketers are having a tough go of it. At the Digiday Programmatic Marketing Summit...
ITV Relies on SAS to Deliver Personalized Ads to 40M Users of ITVX
TV Technology via Yahoo News· 21 hours agoOne of the biggest advancements on the horizon for ITV is addressable linear advertising. Ads...
Council Post: Are Native Ads Going To Be Ruling In Programmatic?
Forbes· 3 days agoRoman Vrublivskyi is the experienced CEO of SmartHub, a global ad tech company that provides white-label programmatic solutions. Seventy percent of users dislike mobile ads, and around 45% of ...
WTF is ID spoofing?
Digiday· 1 day agoAt its purest, cookie stuffing is the misattribution of a click or impression to an unintended user or company. Digiday covered cookie stuffing a few years back as it pertains to affiliate marketing ...
Netflix Will Wean Itself Off Microsoft's Adtech By 2025
AdWeek· 19 hours agoNetflix will stop using Microsoft’s adtech to power its digital ad serving, a source familiar with...
MCM Taps Michael Kors Alum Sarika Rastogi as Head of Marketing and Communications
WWD· 17 hours agoSarika Rastogi has been named head of marketing and communications at MCM, the German accessories...
3 No-Brainer Stocks to Buy With $100 Right Now
Motley Fool via Yahoo Finance· 2 days agoM2 money supply since the Great Depression, suggest the U.S. economy may be nearing some turbulence. If the U.S. economy falls into a recession, ...
ITV transforming the streaming landscape with real-time ad delivery at scale
FOX 59 Indianapolis· 23 hours agoITV, the UK's largest commercial broadcaster, is using an API-driven first-party ad server developed by data and AI leader, SAS, to deliver personalized advertising to the ...
Small Business - The Andalusia Star-News | The Andalusia Star-News
The Andalusia Star-News· 4 days agoLONDON, May 20, 2024 (GLOBE NEWSWIRE) -- Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the Q1 2024 Global Mobile Seller Trust Index, the comprehensive global seller quality
We Need Open Web Identity Solutions to Combat Walled Gardens
AdWeek· 3 days ago“Market dislocation”—though a term most often reserved for economists and Wall Street analysts, it...
