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From Pitfalls To Payoff: Data Integrity For Programmatic Success
MediaPost· 7 days agoIn programmatic buying, the allure of speed and efficiency is undeniable. The true culprit behind poor digital advertising campaign performance may not be your audience, creative ...
ROKU Launches New Advertising Solution to Aid Platform Revenues
Zacks via Yahoo Finance· 3 days agoRoku Inc. ROKU recently launched Roku Exchange, a new advertising technology solution tailored for...
Advertisers can now buy media on the Uber Rides app via their favorite DSP
The Drum· 5 days agoJourney Ads, debuted in 2022, is Uber’s proprietary advertising platform, embedded within the Uber...
VeraViews joins the Conscious Advertising Network (CAN) - Mobile Marketing Magazine
MobileMarketing· 3 days agoVeraViews, an open-ledger advertising ecosystem that prevents ad fraud, has been accepted as a member of the Conscious Advertising Network (CAN). In its ...
Fates & Fortunes: June 2024
Next TV via Yahoo Finance· 6 days agoBecky Lofstrom (Image credit: Continuum Media) CONTINUUM MEDIA New York-based media and advertising solutions provider Continuum Media has tapped Becky...
Fox/FreeWheel Expands Ad Serving Partnership
MediaPost· 5 days agoThe companies have expanded their existing deal to include dynamic ad insertion for addressable advertising inventory -- as well as new co-developed targeting for college football games on Fox Television Network.
Safe Exchange and Pixalate Come Together to Ensure Programmatic Ad Decisioning Better Serves Global...
Digital Journal· 3 days agoSafe Exchange™ deepens its relationship with Pixalate.CALGARY, AB / ACCESSWIRE / June 13, 2024 / A Parent Media Co. Inc. (APMC), the owner of Safe Exchange™, announced today its emerging collaboration ...
Joint Industry Committee Adds Set-Maker Samsung to Measurement Lineup
Next TV via Yahoo Finance· 3 days ago"By joining the U.S. Joint Industry..., Samsung Ads will serve in a critical leadership position and...
3 Crazy Good Stocks to Buy With $500 Right Now
InvestorPlace· 4 days agoAlthough there was a time when the stock market was solely the playground of the wealthy, it no longer takes money to make money on Wall Street. Revenue...
Disney deepens CTV strategy with new shoppable formats, ‘advergaming’
Marketing Dive via Yahoo Finance· 2 days ago“Brands come to Disney with the intent of delivering new, uniqueadvertising experiences for...
