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Onetag launches the industry’s first AI co-pilot for programmatic media curation - Mobile Marketing...
MobileMarketing· 4 days agoLeading programmatic advertising platform Onetag today announces the launch of its integrated Smart Curation platform, incorporating ...
Media Curation Platform Is Launched By Onetag
MediaPost· 4 days agoOnetag, a programmatic advertising platform, has launched a media curation capability with an AI co-pilot feature for use by DSPs and curation partners.
ROKU Launches New Advertising Solution to Aid Platform Revenues
Zacks via Yahoo Finance· 3 days agoRoku Inc. ROKU recently launched Roku Exchange, a new advertising technology solution tailored for...
Viant Unveils Carbon-Free Programmatic Supply Chain and Carbon Label Program in Support of Net-Zero...
Los Angeles Times· 3 days agoThis initiative extends to Viant’s entire programmatic supply chain, including supply-side platform...
Uber expands Journey Ads to programmatic buyers across Rides app
Marketing Dive· 3 days agoUber’s advertising division announced that it will now enable programmatic buyers to access its Journey Ads solution across the Uber Rides app, according to details...expansion ...
Programmatic tactics for B2B digital campaigns in EMEA
The Drum· 5 days agoThis provides a major opportunity for B2B marketers. With programmatic advertising, B2B marketers can target their ideal customers and deliver personalized content while capturing ...
Advertisers can now buy media on the Uber Rides app via their favorite DSP
The Drum· 5 days agoJourney Ads, debuted in 2022, is Uber’s proprietary advertising platform, embedded within the Uber...
Roku Frees Up First-Party Data For Demand-Side Platforms
MediaPost· 5 days agoThe streaming/CTV distributor of platforms says its Roku Exchange -- a TV streaming-first advertising technology effort -- is pegged to improve programmatic ...
Navigating the New CTV Ad Landscape (Viewpoint)
Next TV via Yahoo Finance· 6 days agoIn fact, Advertiser Perceptions found that 69% of advertisers plan to utilize programmatic...
Fox/FreeWheel Expands Ad Serving Partnership
MediaPost· 5 days agoThe companies have expanded their existing deal to include dynamic ad insertion for addressable advertising inventory -- as well as new co-developed targeting for college football games on Fox Television Network.