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The Trade Desk's Shareholders Just Got Great News From a Surprising Source: The Coca-Cola Company
Motley Fool via Yahoo Finance· 5 months agoProgrammatic advertising-technology (adtech) company The Trade Desk (NASDAQ: TTD) says, "There is a...
Looking Ahead at Ad Tech as New Year for CTV, Data and Programmatic Begins
Next TV via Yahoo News· 6 months agoCrystal ball . After a difficult year for traditional advertising, top ad-tech executives see some...
Convergence Gives Publishers More Ways To Sell Their Inventory
Next TV via Yahoo News· 10 months agoOTT streaming TV Programmatic might take up the lion’s share of media sales, but it’s still not...
Why The Trade Desk Is Not Just Another Ad Stock
Motley Fool· 2 years agoThe stock market is in a tailspin, and pessimism is dominating the headlines. The overall negative tone is also setting some broad narratives, and one...
EU files antitrust charges against Google – here's how the ad tech at the heart of the case works
The Conversation via Yahoo News· 1 year agoEuropean Commission Vice President Margrethe Vestager discusses the EU's antitrust case against...
On-site search data comes to CTV planning via Captify, Magnite deal
Marketing Dive via Yahoo Finance· 2 months agoThis story was originally published on Marketing Dive. To receive daily news and insights, subscribe...
People Are Spinning Up Low-Effort Content Farms Using AI
Futurism via Yahoo News· 12 months agoLow-quality, AI-powered content farms designed to rake in cash via programmatic advertising revenue...
Viant Launches Updated Version Of AI Bid Optimizer
Next TV via Yahoo News· 3 days agoCredit: Viant Viant Technologies said it launched an updated version of its AI Bid Optimizer, a product designed to help advertisers boost the...
3 Best Software Stocks to Buy in 2023 and Beyond
Motley Fool· 1 year agoLooking to add some excitement to your portfolio? Investing in software stocks could give you that jolt, while also setting up your portfolio to make...
5 tips for a successful programmatic ad campaign
Search Engine Land· 11 months agoMaximize the potential of programmatic advertising with these five recommendations that will help set up your campaigns for success. The post 5 tips for a successful programmatic ad campaign appeared first on Search Engine Land.