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    • Walmart’s latest product? Its customers

      Walmart’s latest product? Its customers

      The Economist· 5 days ago

      The music wafting through the air on the in-store radio is occasionally interrupted by advertising spots. Anyone strolling around a branch of Walmart, as...

    • Case Study | Building an Effective Loyalty Programme

      The Business of Fashion· 20 hours ago

      Ulta Beauty’s loyalty programme is practically synonymous with the retailer’s success. Today, 96 percent of the company’s sales run through the programme, which has 43.3 million active members ...