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The gateway to conversions: 5 ways retailers can create incremental opportunity
The Drum· 9 hours agoHow can we find new shoppers and capture incremental purchases? Connexity's director of marketing...
Q2 2024 Traveler Insights: Discover traveler search trends | By Jennifer Andre
Hospitality Net· 17 hours agoUnderstanding the latest data around changing traveler search trends, booking behaviors, and global...
TikTok and the GenZ problem: Government races to ban app most favored by young adults
Utah News Dispatch via Yahoo News· 59 minutes agoAndy Austin started using TikTok during the COVID-19 lockdown. Since travel was so heavily...
Walmart’s latest product? Its customers
The Economist· 5 days agoThe music wafting through the air on the in-store radio is occasionally interrupted by advertising spots. Anyone strolling around a branch of Walmart, as...
Opinion: SB 1327 tax on digital advertising is another swipe at small businesses - Sacramento...
The Business Journals· 6 days agoFor nearly 30 years, I’ve been selling professionally in California. Everyone knows real estate agents work hard ⏤ long nights and every weekend. Senate Bill 1327 by Sen. Steven Glazer, D-Contra Costa, would make this our new reality.
Top 5 tips for targeting China’s luxury consumers with a mobile-first approach
The Drum· 9 hours agoNowhere is this more evident than in China, with its mobile-first and inclusive digital...
How To Personalize Your Account Based Marketing - Update | JD Supra
JD Supra· 17 hours agoMany law firms depend on Account Based Marketing (ABM) as a critical component of their business development strategy. Account-based marketing focuses on delivering personalized and highly relevant ...
How advertisers can put data at the heart of creativity
The Drum· 7 days agoAdvertisers obsess over how to use data to optimize their media selection and targeting strategies....
Case Study | Building an Effective Loyalty Programme
The Business of Fashion· 20 hours agoUlta Beauty’s loyalty programme is practically synonymous with the retailer’s success. Today, 96 percent of the company’s sales run through the programme, which has 43.3 million active members ...
Transforming your hotel website into a room-selling powerhouse
Hospitality Net· 2 days agoIt allows hoteliers to get direct bookings and to reduce the share of OTAs on their turnover. This is done by providing relevant information to the internet user on your hotel website. To sell ...