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Uber expands Journey Ads to programmatic buyers across Rides app
Marketing Dive via Yahoo Finance· 2 days agoThe expansion allows programmatic clients to purchase display and video ads on the app and target...
Advertisers can now buy media on the Uber Rides app via their favorite DSP
The Drum· 4 days agoTo bring programmatic buying to life within Uber Rides, the ride-hailing company is working with...
Programmatic tactics for B2B digital campaigns in EMEA
The Drum· 4 days agoBy using a demand-side platform (DSP), B2B marketers can launch a scalable account-based marketing (ABM) strategy using a variety of channels - including native, display, ...
Disney deepens CTV strategy with new shoppable formats, ‘advergaming’
Marketing Dive via Yahoo Finance· 1 day agoThe commerce-oriented ad formats are available on properties including Disney+ and Disney...
ROKU Launches New Advertising Solution to Aid Platform Revenues
Zacks via Yahoo Finance· 2 days agoAI-driven personalization further enhances audience engagement through tailored ad experiences. The...
Roku Unveils TV Streaming Ad Solution
TV Technology via Yahoo News· 3 days agoIt is integrated with the Magnite supply-side platform (SSP) to connect into the larger programmatic...Roku said. Demand-side platforms (DSPs), such as...
The Good, Bad And Overblown About The Trade Desk’s Top 100 List | AdExchanger
AdExchanger· 5 days agoPublishers are already beset by brand safety blocklists and anti-MFA solutions, but now they’re...
...Perion Network Slashes Q2, FY24 Outlook Amid Microsoft Bing Ad Pricing Changes, Stock Tumbles Why...
Benzinga· 5 days agoPerion Network lowers Q2 and FY24 financial guidance due to changes in Microsoft's Bing advertising...
Roku Frees Up First-Party Data For Demand-Side Platforms
MediaPost· 4 days agoThe streaming/CTV distributor of platforms says its Roku Exchange -- a TV streaming-first advertising technology effort -- is pegged to improve programmatic advertising inventory connection ...
Utiq and Equativ Unlock Authentic Audiences Through Programmatic Curation - Mobile Marketing...
MobileMarketing· 5 days agoUtiq, the European AdTech company with a unique Telco-powered first party identifier, that harnesses Authentic Consent to enable responsible digital marketing, is today announcing the integration ...
