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Celebrity Brand Ambassadorships: Trends and Pitfalls in PR
Newsweek· 2 days agoPaid ads and content marketing are great ways to do that, but they don't pack as much of a punch as...
Sports advertising predictions—top trends to watch in the TV upfronts
Ad Age· 2 weeks agoJeremy Carey, chief investment officer, Optimum Sports: In the history of women’s sports, we haven’t seen the financial impact to any given sport like we just witnessed with women’s basketball ...