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    • The Marketing of ‘Misty of Chincoteague’

      The Marketing of ‘Misty of Chincoteague’

      The Wall Street Journal· 4 hours ago

      ESSAY When Marguerite Henry died in 1997, the nonagenarian author had produced 59 books, including many bestsellers. But as successful as she was at...

    • 3 Lessons From The Boy Scouts' Name Change

      3 Lessons From The Boy Scouts' Name Change

      Forbes· 1 day ago

      Boy Scouts of America recently announced it was changing it’s name to Scouting America. The rebranding move was announced as a small change that helps...