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  1. The all-in-one platform features integrated customer identity and access management (CIAM), consolidated profiles, customizable web-signup forms, a self-serve privacy console, email marketing ...

  2. You browse men’s golf shoes on a retail site and then receive an email about a sale in women’s bathing suits. It remains the most effective channel marketers have for initiating a conversation ...

  3. As background, Microsoft started AOTS in 2004 to foster adoption of Sender ID and promote email authentication through the industry.... In last week's column I talked about all the uses ...

  4. While the overall marketing budget drop was modest (from approximately 12.1% of company revenue in 2016 to 11.3% in 2017), it’s telling that the amount of funds specifically budgeted ...

  5. LONDON, July 18, 2018 /PRNewswire/ -- The era of "batch and blast" email marketing is waning, according to Email Marketing Personalisation Report, a new global research ...

  6. Intelligent personalization rules the roost in marketing automation campaigns, especially when you are dealing with emails. To take its place, email marketers are exploring and ...

  7. In email marketing, it's a common practice to target subscribers who are most likely to engage with your content. Once the email is opened, the subscriber is considered ...

  8. Eric Stablow joins Trendline Interactive, a full-service email marketing agency, as Vice President of Client Services. In this newly established role, Stablow will drive growth ...

  9. In 1978, a marketer at Digital Equipment Corp. sent a mass email to nearly 400 recipients on ARPANET, a precursor to the internet. The email promoted a new computer model, and ...

  10. To help email marketers remove all the roadblocks in their email marketing personalization campaigns, Liveclicker has announced the general release of a suite of Adaptive ...

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